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TRUE-VUE is a chemical management system that prioritizes its users by maximizing and optimizing your chemical operations. TRUE-VUE is a system created by Transchem for the Turtle Wax Pro brand, meaning it pairs perfectly with Turtle Wax Pro's hyper-concentrated chemicals.

Our chemical management system was designed to be compact and easy to use which ensures it's both easy on your employees and on the eyes. The deluxe model also gives any car wash the ability to monitor their chemicals with real-time data. These advantages can take any car wash to a new standard of consistency and reliability while minimizing time spent in the backroom.

History and Development

TRUE-VUE was launched in 2018 to revolutionize the backroom of car washes.

The system was designed with several goals in mind to solve many issues prevalent in car wash backrooms all over the world.


Smaller jug size was a major focus for TRUE-VUE as it would improve health and safety standards for employees.

Chemical Usage

Traditionally, draw testing methods are used to see the chemical usage and what is left in a chemical tank. TRUE-VUE was designed to make the process less time-consuming, without the need for equipment.

Remote Access

The need to be physically present was a major barrier TRUE-VUE intended to break through with remote access technology.


Developing TRUE-VUE was a complicated process as it needed to cross into new territory in multiple aspects while still being a one-size fits all system that could work seamlessly.

Two main challenges that had to be worked through in the development process were perfecting the installation and the operation process to be used in any type of car wash anywhere.


TRUE-VUE carries many unique benefits that ensure an improved backroom space for your car wash.

Standard Model

The Standard model is safe, simple, and secure which makes it a great addition to any car wash needing some reliable chemical organization, backroom optimization, and peace of mind. TRUE-VUE transforms any ordinary backroom into a well-utilized, efficient, and attractive system where all of your chemicals can live.

The chemical tanks stack along the wall which opens up desirable and much-needed space within the backroom. They also feature easy-to-see volume markings along with a snap closure lid which prevents spills. Possibly the greatest benefit is the drop-and-go loading system which makes it a breeze to refill the tanks with the desired car wash chemical. This makes the process much easier on your employees and prevents injuries and messes.

Deluxe Model

The deluxe model offers all the features of the standard model and the ability to monitor your chemicals in ways that bring your car wash into 2023.

The deluxe model allows you to see real-time data for any number of car wash locations from any device with internet access.

That includes access to visual dashboards that showcase:

  • Monitoring ability for up to 22 tanks per location
  • Current and historical data for average cost per car, average usage per car, chemical cost per period, and wash counts
  • Actual versus expected daily usage and costs
  • Ability to export data into other formats and reports

Additionally, the deluxe model has automated alerts which notify key users on low tank levels, overfilled tank levels, unexpected usage and abnormalities, the tank being loaded, and the ability to notify your staff.

These benefits present unmatched control over your chemicals along with significant information that can help you identify patterns and improve operations.

New Features - Effective November 1st, 2022*

These new features have been effective in all deluxe TRUE-VUE models since November 1st, 2022.

TRUE-VUE has been given a brand new portal that presents a variety of new benefits for users. All while now giving us the right to own all of the data being gathered rather than working with a third party.

One of the new changes is the installation process. Our service team now has an app where your TRUE-VUE system can be tested on-site to mitigate any installation problems found after the fact.

Other changes and updates include product use analysis which shows a blended cost per car, and floor inventory tracking. The tracking is automatic and deducts or adds inventory as you use and receive products. Finally, manual chemical reordering can be done from within the portal.

Implementation into Car Washes

Implementing TRUE-VUE is a simple process for car washes. It has been created in a step-by-step procedure to ensure little to no issues and a smooth experience.

After an agreement is signed with a car wash, the needed tanks and racks along with our experienced service team are sent to the location where they install and test the system.

TRUE-VUE Training and Support

System training is done at the time of installation by our service team. They are happy to answer any questions operators may have and help them become acquainted with their new monitoring system.

Tank Training

Training related to the tanks will be conducted to ensure a thorough understanding of the drop-and-go loading system.

Portal Training

If the deluxe model is chosen, operators will be trained on how to use the monitoring platform to view their tank levels, set up alerts, manage inventory and more.


Both onsite and virtual training is available upon request for service, maintenance, and troubleshooting.

In addition, users can contact our operational support team through the TRUE-VUE portal or directly email for any questions or requests related to the system.

Turtle Wax Pro Products

TRUE-VUE is designed to work with Turtle Wax Pro chemicals and car wash products. Everything from your car wash soap, presoak, surface protectants, drying agents and any other product you use can be used with TRUE-VUE to make your loading experience easier and monitor its use in real-time.

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Local SEO for Car Washes

As the owner of a car wash business, you may have experienced the struggle of standing out in a neighborhood saturated with similar establishments. With the rapid digitization of industries, the need for an effective online presence against local competitors is crucial now more than ever. In this guide, we will delve into how you can improve your car wash business's online visibility using local search engine optimization (SEO).

Understanding Local SEO and Its Significance

At its core, local SEO is an approach within the broader effective SEO strategy that focuses on how local search marketing works optimizing your online presence to be more visible and accessible to local consumers. In simpler terms, local SEO helps your business rank higher in local search results.

Consider this scenario: A potential customer types "car wash near me" or "car wash in [City Name]" into their search engine. The results that show up in google searches are primarily influenced by search engine optimization.

So, if you've properly optimized your car wash business's online presence with the most relevant keywords first, you have a higher chance of being one of the top results and thus, attracting this potential customer.

Why is this important for mobile detailing business? The primary reason is proximity and local searches. When customers need a car wash, they typically search for the nearest, most convenient options. By leveraging search engine optimization, you can make your business the top choice in local search results.

Starting with Google My Business (GMB)

Google My Business is one of the most effective tools you can use to boost your search engine visibility and your local search engine optimization. This free tool allows business owners to manage their online presence across Google, including in search results and Google Maps.

By creating and optimizing your GMB profile, you can:

  • Ensure your business information (name, address, operating hours, etc.) is accurate and up-to-date.
  • Engage with customers by responding to reviews and answering questions.
  • Showcase your business through photos and updates.
  • Gain insights into how customers search for your business, and where they come from.

If you haven't already claimed your GMB listing, doing so should be your first step. Ensure all the information is accurate, and be sure to choose the most appropriate category for your business ("Car Wash"). Regularly update your GMB listing with new photos, special offers, and business updates to keep customers engaged and informed.

Maximizing Local Citations

A local citation is any online mention of your business's name, address, and phone number (NAP). These citations can occur on local business directories, business websites themselves, and social platforms. They help internet users discover businesses and can also impact local search engine rankings.

Ensure that your business information is listed correctly and consistently across all platforms. Inconsistency, such as different addresses or phone numbers across various directories, can confuse search engines and potentially harm your rankings.

Apart from general business directories, also consider industry-specific directories. For auto detailing customers, car wash businesses, these could include automotive directories or local auto detailing business listings within the automotive section.

Let's continue with more ways to optimize your car wash's online presence in the next section.

Optimizing Your Website for Local SEO

Your website plays a crucial role in your local search marketing and local SEO strategy. It’s your online storefront, and it should clearly represent your business while also being search-engine friendly.

To optimize your car wash and website traffic, consider the following tips:

  1. Include essential business information: Make sure your site clearly provides your NAP (name, address, phone number), operating hours, services offered, and other important information. This information should be consistent with your GMB listing and local citations.
  2. Create localized content: Blog posts, articles, and other forms of content that discuss local events or topics related to your community can help boost your local search engine optimization. For example, a blog post about "Winter Car Wash Tips for [City Name] Drivers" can help attract local search engine traffic.
  3. Leverage local keywords: Keywords are vital in SEO. Use keywords that local customers might use when searching for your services. For example, instead of only using "car wash," use "[City Name] car wash" or "car wash near [City Name]."
  4. Ensure your site is mobile-friendly: With the majority of searches happening on mobile devices, a mobile-friendly site is a must. A website that doesn’t load correctly or look good on a smartphone can drive away potential customers.

The Power of Reviews and Ratings

In today’s digital marketing world, reviews and ratings of offline businesses are virtual word-of-mouth. Many customers check online reviews before visiting a business, and a wealth of positive reviews can greatly influence their decision.

Furthermore, Google considers review signals—like the quantity, frequency, and diversity of your reviews—as a local ranking factor. Encourage satisfied customers to leave reviews on your GMB profile and respond to these reviews professionally and promptly, whether they're positive or negative.

Social Media and Local SEO

Social media platforms can contribute to your local SEO efforts. Being active on platforms like Facebook, Instagram, and Twitter allows you to engage with the local community and increase your online visibility. Social media profiles often show up in local search results, providing another avenue for customers to find you.

Keep your other social media accounts and profiles updated with the same information as your website and GMB listing. Share content that is interesting and relevant to your local audience, including promotions, events, and images of your car wash business.

In the next section, let's discuss how engaging with local communities and taking advantage of location-specific landing pages can further enhance your local search engine optimization efforts.

Engaging with the Local Community

Participation in local community events and partnerships with other local businesses can boost your SEO in two ways.

First, it increases your visibility and reputation in the community, which can lead to more word-of-mouth referrals.

Second, it may lead to opportunities for local backlinks (when another website links back to yours), which are a strong signal to search engines that your business is relevant and respected in the local community.

Consider sponsoring events, teams, or charities. Not only does this build goodwill in your community, but it also often leads location targeted traffic due to a backlink from the organization's website. You can also collaborate with non-competing businesses for joint promotions or events, which can lead to backlinks and increased visibility.

Location-Specific Landing Pages

If your wash business operates in multiple locations, creating a unique landing page for each location can significantly boost your profitable search engine optimization. Each page should contain the specific NAP details for that location, along with unique content that targets location-specific keywords. Make sure to do keyword research to be able to fully optimize your location targeted SEO traffic.

For example, if you operate in both Springfield and Shelbyville, you'd have a separate page for each, targeting relevant keywords like "car wash in Springfield" and "car wash in Shelbyville".

The Importance of Link Building for SEO

Link building is another critical component of SEO. Simply put, link building is the process of acquiring hyperlinks from other websites to your own.

Google, use these links to crawl the web; they will crawl the links between the individual pages on your website, and they'll also crawl the links between different websites. When a high-quality, trustworthy site links to your car wash website, it essentially endorses your content, leading search engines to view your site as more credible.

This increased credibility can improve your site's ranking, leading to higher visibility for your wash. Therefore, it's crucial to develop a solid link building strategy, targeting directories, other niche relevant websites and forums, to enhance your online presence and drive more customers to your car wash. Remember, the key is not only the number of links but also the quality of the sites that link to you.

People ignore link building as part of their strategy and is an easy way to get ahead in the SEO race.

Measure Your Local Search Engine Optimization Success

As with any other marketing strategy or initiative, measuring your success is key to understanding what's working and what's not. Monitor your website's traffic using tools like Google Analytics to see where your visitors are coming from and which keywords are leading them to your site. Use Google Search Console to monitor your site's performance in search and to understand how Google's algorithms view your site.

Monitor your rankings for your target keywords to see how you're performing over time. This can be done using SEO tools or manually by searching for your target keywords and noting where your business appears in the results. Most people set and forget but a few minor tweaks can lead to higher quality leads.

Additionally, track the number of reviews and ratings you receive, and the quality of those reviews. This can provide insight into how your business is perceived online and can identify areas for improvement.

Achieve Your Best Local SEO with Turtle Wax Pro

Improving your local SEO is a journey, not a sprint. But with time and the right digital marketing strategies, your wash business can improve its online visibility, attract potential customers, and outshine the competition.

If you're feeling overwhelmed by the complexities of technical SEO ranking factors or just want to make sure you're doing everything you can to get ahead, the Turtle Wax Pro marketing team is here to help, we can even provide a free SEO audit. We specialize in helping wash businesses like yours increase their online presence and attract more customers.

Book a local search marketing strategy or technical SEO strategy consultation with us today, and let's start optimizing your car wash for local search. Your future customers are searching for you – let's make sure they can find you.

Car Wash Local SEO FAQ:

What is local SEO and why is it important for car wash businesses?

Local SEO strategy is a way to optimize your website's online presence to attract more business from relevant local searches. It's crucial for car wash businesses as it boosts their visibility to customers in their immediate area.

How can I optimize my wash business for SEARCH ENGINES?

Optimization for local search engine rankings involves claiming your Google My Business listing, managing online reviews, optimizing your website with local keywords, building local backlinks, and engaging with your local community.

How do I create a Google My Business profile for my car wash?

You can create a Google My Business profile by visiting the Google My Business website, clicking on "Manage Now," and then following the step-by-step instructions to fill out all relevant details about your car wash business. This will also be how you achieve a Google Maps Ranking.

How can I encourage customers to leave reviews for my car wash?

You can encourage reviews by asking customers directly after their service, sending follow-up emails or text messages, or offering incentives. Always remember to respond to reviews, both positive and negative, as it shows you value customer feedback.

How can I use social media to improve my local SEO?

Social media can boost local SEO through building brand recognition, using social media management, encouraging customer engagement, and driving traffic to your website. Regularly posting engaging, location-specific content and interacting with your followers can have significant benefits.

What role does community engagement play in local search engine optimization?

Community engagement can enhance local search optimization by improving your reputation, increasing word-of-mouth referrals, and providing opportunities for local backlinks, which are a strong signal of relevance and respect to search engines.

What are location-specific landing pages and how can they help my local SEO?

Location-specific landing pages are web pages tailored for each of your business locations. They help local SEO by targeting location-specific keywords and providing unique, locally relevant content for each of your business locations.

How can I measure the success of my local search engine VISIBILITY efforts?

You can measure local SEO success by tracking website traffic, monitoring your search rankings for target keywords, watching the quantity and quality of your online reviews, and using tools like Google Analytics and Google Search Console.

Investing in Car Washes

The car wash industry can be a great opportunity for any investor looking for a unique and lucrative project. If you're considering entering the wash market, you'll need to understand industry dynamics, operational aspects, common challenges, and of course, the financials as they all will play a big role in washing cars. Let's dive right on in.

Understanding the Car Wash Industry

The car wash industry is a fascinating sector that combines service efficiency, customer satisfaction, and environmental considerations. It's a sector that has evolved significantly over the years, with car owners moving from simple bucket-and-sponge setups to advanced, automated systems that deliver a superior clean in a fraction of the time.

Today, the car washing industry is driven by a multitude of factors. Increasing car ownership, rising disposable incomes, and a growing preference for professional car cleaning services have led to a surge in demand for car wash businesses. Urbanization has also played a significant role in car wash demand, with city dwellers typically having limited space and resources to wash their vehicles at home.

The industry has also been influenced by environmental concerns. Traditional home car washes often involve harmful detergents and large volumes of water, much of which ends up in water bodies, causing pollution.

Professional car washes, on the other hand, have made strides in eco-friendly practices, using water-efficient systems and biodegradable cleaning agents. This growing environmental consciousness among consumers has further propelled the growth of the car wash industry.

Investing in Car Washes

Car wash businesses offer a unique blend of resilience, profitability, and growth potential. First and foremost, they are remarkably resistant to economic downturns.

Cars get dirty regardless of the economic climate, and regular cleaning is a necessity, not a luxury, for most vehicle owners. This gives car washes a steady stream of customers and a stable revenue stream, even in challenging economic conditions.

Secondly, a well-managed car wash can be highly profitable. This is particularly true for businesses that can differentiate themselves through superior service, efficient operations, or unique value propositions.

For instance, owning a car wash and offering high-quality detailing services or adopting eco-friendly practices can attract a niche customer base willing to pay a premium for these services. These unique selling propositions can significantly boost the profitability of your car wash business.

Finally, the wash industry offers promising growth potential. With rising car ownership and an increasing preference for professional car wash services, the demand for both car wash operators and businesses is set to grow in the coming years.

Furthermore, innovations in car wash technology, such as waterless car washes and mobile car wash services, are opening new avenues for growth and diversification.

Turtle Wax Pro operator, Halo Car Wash, in Stratford ON

Is Owning a Car Wash a Good Investment?

Owning a car wash can be a great investment, provided you understand the industry dynamics and are able to create an efficient business model that combines service, performance, and profitability.

Investing in car washes can offer excellent returns on capital in the form of steady cash flows and long-term growth potential.

However, it is important to remember that the car wash industry is highly competitive and you will need to differentiate your business through service, operations, or value propositions if you want to stand out from the competition.

How Profitable is Car Wash Ownership?

Car wash ownership can be a highly profitable venture. They present huge growth opportunity with many independent washes opening more and more locations every year.

Operational Aspects of a Car Wash Business


Car wash real estate is one of the more critical factors in running a successful car wash. This includes the building itself and the location it's in.

High-traffic areas near shopping centers, busy roads, or residential neighborhoods are ideal for many car washes.

Visibility and accessibility are vital – make sure your car wash is easy to find and convenient for customers to come to your car wash property.

Types of Car Wash

There are several types of car washes, each with its own operational considerations. Here are the most common:

  1. Self-service: These facilities provide customers with the necessary equipment and cleaning agents, allowing them to wash their vehicles themselves. They require lower initial investments and have lower labor costs, but customer satisfaction is highly dependent on the quality and availability of equipment.
  2. Automatic: An automatic car wash use machinery and equipment to clean vehicles with minimal human intervention. These facilities typically have higher initial investments and maintenance costs, but can generate higher revenues due to their efficiency and customer appeal. They are typically seen as in bay automatic washes or tunnel car washes.
  3. Full-service: Full-service car washes offer a range of services, from basic washing to detailing and interior cleaning. They require a larger investment in equipment and staff, but can generate higher revenues by offering premium services.

Staff Management

A successful car wash relies on efficient staff management. This includes hiring and training employees, ensuring they adhere to safety and quality standards, and providing them with incentives to excel in their roles.

Effective staff management helps create a positive work environment and results in a higher level of customer satisfaction.

Quality Control

Maintaining high-quality service and customer satisfaction should be a top priority for any car wash.

This involves regular maintenance of equipment, using high-quality cleaning agents, and ensuring a thorough and efficient cleaning process. Quality control measures should be consistently monitored and improved upon to ensure customer retention and positive word-of-mouth.

Marketing and Customer Service

A successful car wash must also focus on marketing and customer service. This includes creating a strong brand identity, implementing promotional campaigns to attract customers, and providing top-notch customer service to build loyalty and encourage repeat business. Offering loyalty programs, discounts, or special services can also help differentiate your business from competitors.

Financial Considerations

Initial Investment

The initial investment for a car wash can vary widely depending on factors such as real estate (location), type of car wash, and size of the facility. Costs to consider include land acquisition (if not leasing), construction or renovation, and equipment purchase. Keep in mind that automated and full-service car washes typically require a higher initial investment than self-service facilities.

You may be able to save a lot of money buying an existing car wash instead of starting it from the ground up, as numerous of the costs will already be taken care of.

Ongoing Costs

The ongoing costs of operating a car wash business include utilities, supplies, maintenance, staff wages, insurance, and other operating costs. These costs can fluctuate based on factors such as the size of the facility, the type of car wash, and local market conditions. Be sure to have a clear understanding of these costs and how they impact your bottom line.

Potential Returns

A successful car wash business can generate a steady cash flow and potentially high returns on investment. However, profitability will depend on factors such as location, operational efficiency, and customer satisfaction. To maximize returns, car wash investors will want to focus on optimizing your operations for high demand, providing excellent service, and managing costs effectively.

How much should you Invest in a Car Wash?

The amount of money you invest in a car wash will depend on your objectives and the type of facility you plan to open. Automated and full-service car washes can be expensive to build, but may generate higher revenues due to their efficiency and customer appeal. Self-service car washes are less costly to set up but may be limited in the scale they can serve.

Location, chemicals, equipment, technology, marketing, employees, and all cost factors you will want to consider when deciding what type of car wash you want to invest in and how much capital you want to invest.

Common Challenges and How to Overcome Them

Seasonal Fluctuations

Car wash businesses can experience seasonal fluctuations in revenue, with factors such as weather, holidays, and local events affecting customer traffic. To mitigate these fluctuations, consider offering seasonal promotions, diversifying your services, or implementing cost-saving measures during slow periods.

Equipment Maintenance

Regular maintenance of specialized car wash equipment is crucial to ensure efficient operations and customer satisfaction. Proactive maintenance can help prevent costly breakdowns and down time to your wash.

Staff Management

Managing a team can be challenging, particularly in an industry with typically high staff turnover like the car wash business.

Effective hiring, training, and retention strategies are crucial. Providing competitive wages, creating a positive work environment, and offering incentives for excellent performance can help retain skilled employees and ensure consistent service quality.

Environmental Regulations

Car wash owners and businesses must comply with environmental regulations, particularly regarding water usage and disposal of cleaning agents.

Non-compliance can result in hefty fines and damage to your reputation. Make sure you understand local regulations and implement eco-friendly practices in your operations.

Thinking about Investing in a Wash Business? Contact Turtle Wax Pro

Investing in car washes offers unique and potentially lucrative business opportunities.

With the right location, effective management, and a keen understanding of the industry, your car wash investment can prove to be immensenly impactful and grow into more washes.

While the journey may have its challenges, the resilience of the car wash industry, coupled with its growth potential, makes it a compelling proposition for discerning investors.

As a car wash owner, your business will be spotting opportunities where others may just see a dirty car.

On the other side, our role as a car wash supplier is supporting you and your business in anyway we can to help you succeed. This can include chemicals, equipment, marketing, training and much more. So be sure to contact us if you'd like to get know more about entering the car wash industry!

The Winter Season for Car Washes

As winter sets in, car wash businesses are faced with a unique set of challenges that differ from other seasons.

Fortunately, there are steps you can take as a car wash operation to ensure your business runs smoothly through the winter season.

Your car wash may need to tune its chemistry, upkeep equipment, or change operations to combat these challenges.

Winter's Importance to Car Washes

Winter is one of the most important seasons for car wash businesses and good reason.

Snow and otherwise inclement weather can create a regular eyesore on vehicles much more quickly than in other parts of the year. It can also cause corrosion and rust on body panels and other parts of vehicles, which encourages car owners to wash their vehicles more often.

This leads to a lot more business for car washes that face harsh winters such as in Canada and the Northern US.

How does Cold Weather affect Vehicles?

Cold weather can have a big impact on the condition of vehicles.

The cold temperatures bring new cleaning challenges that will not be present in warmer months and it makes it even more important to wash your car in the winter.

Some may think to avoid washing their car in the colder months but you must wash your car in the winter to protect it from all the damage it can face from road salt.

Road Salt

Salt is one of the biggest reasons why cars look so dirty in the wintertime. It is used to melt ice and provide traction on roads.

Salt in a combination of dirt, snow, and ice can not only leave an unpleasant finish on a car's paint but even restrict vision from your windshields and mirrors.

This is why it is a must for car washes to be prepared for the winter season by tuning their chemistry and adjusting their operations.

How Often Should Cars be Washed in the Winter?

The answer to this will depend entirely on the situation. How bad is the weather, how much the car is driven/been outside, and up to the owner's discretion on keeping their car clean. But it is recommended to wash it often in the winter, as rust and other types of damage can start to occur.

Tips for Winter Car Washes

While some areas may experience mild winters, the ones that deal with heavier snowfalls and constant ice will appreciate these tips from our team on handling the season as the temperature drops.


Rinsing is essential in any self-serve, friction, or touchless car wash, but it’s especially important during the winter. It is vital to remove as much of that salt, visible dirt and winter grime as possible before the cleaning stages can begin to safely wash the rest of the vehicle.

Undercarriage Wash

Salt and debris can build up underneath the car and start to cause major rust. Focusing on the undercarriage will help clean off that residue to minimize the potential damage that can be done to your customer's vehicles.

On the Car Wash Chemistry Side of Things...

Finishing products always play a strong role in car washing but they are especially relied upon in the winter months. Sealants, waxes, ceramic coatings, and more are used to protect the vehicle from road salt and other products after they are cleaned, to help prevent corrosive damage and keep them looking their best.

Equipment and More

Colder temperatures may affect your equipment and/or building operations, here are just a few of the areas you may want to look at.


Ensure your heaters are functioning as you will need them during these few months. A heated garage can ensure a much smoother operation for both your equipment and your employees. It can also prevent problems with freezing which can wreak havoc regarding your pipes and functionality.

Equipment Freezing Risks

Overhead doors and self-serve equipment are examples of areas that can freeze and become not usable in very cold temperatures, you will want to make sure they are working and well-lubricated. This also goes for other equipment and moving parts that can freeze.

Some equipment faces the risk of freezing and becoming unusable during the cold. Some notable examples would be self-serve systems and overhead doors that can have their doors shut.

What is the best way to keep your car clean in the winter?

A professional automatic car wash is the best way to wash your car in the winter. This will ensure that all the salt, dirt and grime are safely removed from your car with minimal effort.

Washing your car at home in the winter can cause ice and snow to stick to your car, leading to improper washing of the vehicle. Therefore, using a professional automatic car wash is recommended during the winter months as it will thoroughly clean your car.

It is also important to use waxes, sealants and ceramic coatings after washing your car in order to protect it from the winter season and ensure your paint job stays intact.

What is the best weather to wash your car?

The best weather to wash your car is on a mild winter day with temperatures between 45-60 degrees Fahrenheit when there is no snow or rain in the forecast. This will allow for the car to be properly cleaned and dried without any residue accumulating on the vehicle.

Additionally, this temperature range is optimal for waxes and sealants to work properly in protecting your car. It is important to note that if the temperature is too cold, snow can stick to the car and cause improper cleaning.

Concern about the Winter Season? Contact Turtle Wax Pro and Transchem Group

Being based in Canada, we know a thing or two about car washing in harsh winter seasons. We support our clients in a variety of aspects ranging from chemistry, equipment, operations, marketing and more, some of which can differ in the winter.

We'd be happy to talk about what your car wash can do to be better suited for the busy winter season.

Rain Bar In Car Wash
Water Recycling Systems: Make Better Use of your Water

Going green is now more than just a trend –– it's a necessity for a sustainable future. One effective way to achieve this in the car wash industry is through wastewater and water recycling systems.

Navigating the world of water reclaim systems can be tough, but we're here to help you make the right choice when recycling water.

Understanding Wash Water and Water Recycle Systems

A water recycling system, also known as a water reclaim system, is an eco-friendly approach to minimize water consumption in car washing processes. By cleaning and reusing water, these systems can reduce water waste without compromising the wash quality, provided the water recycling process is thorough.

Maximize Water Efficiency and Save Money

The wash process consumes a large amount of water, and implementing a water reclaim system can use less water and reduce your water bill without sacrificing wash quality.

By using reclaimed water and reusing the cleaned water, you can save on your water bill and sewer costs as well as reduce your environmental impact.

How Water Recycling Systems Benefit Car Wash Businesses

Fresh Water Cost Savings

Implementing a water and wastewater recycling system allows for the continued use of cleaning and rinse water, resulting in reduced water costs and other related expenses, such as sewer charges.

Promotes Environmental Sustainability

Many wash businesses aim to reclaim water and become more eco-friendly, and adopting a water reclaim system is an effective way to achieve that goal. Through water recycling, you can minimize water usage and lower your overall carbon footprint. The environmental protection agency and the Clean Water Act regulations also require businesses to be mindful of their water use, which is why it's important to invest in a water reclaim system.

The Mechanism Behind Water Recycling Systems

While different companies offer various technologies for water reclaim equipment, the underlying mechanism typically involves a multi-stage process to clean, treat and recycle the used water.

Separation Stage

The initial stage involves using a holding tank to segregate dirty water, debris, soap, chemicals and oils from the used water as waste. The water is then transferred from the holding tank to filtering systems, while the suspended solids, chemicals and dirt are discarded. The non-waste stream then moves on to the filtering stage.

You will need to pump your separation tanks every few months to remove built-up soli.

Filtering Stage

Water reclaim systems employ a range of filtering methods to eliminate fine debris, oils, and grease from the treated water. Examples include hydro-cycling processes, disposable filters, a stainless steel filter, and more. The filtering process effectively purifies the water, rendering it suitable for reuse.

Essential Features to Seek in a Water Recycling System

When selecting a water reclaim system for your wash facility, consider the following crucial features to ensure an efficient and valuable water recycling equipment system.

High-Quality Filtration System

A dependable water reclaim system must feature a top-notch filtration system to consistently produce completely clean recycled water for reuse in car wash processes.

Odor Control

Car wash water can develop strong odors, making it essential to have an effective odor control mechanism in your facility, tank or water reclaim system to maintain a pleasant work environment.

Ease of Installation and Maintenance

The more straightforward the installation, operation and maintenance process, the better. Look for a water reclaim system that is easy to install, set up, operate, and maintain, saving you time and effort.

ClearTech's ClearWash Reclaim Systems

For a top-performing water reclaim system, consider ClearTech's ClearWash Reclaim Systems. With two models available, the PR40 and PR90, your car wash can benefit from a reliable and professional-grade water recycling system.

Highly Efficient Systems

ClearWash offers equipment capable of filtering used water down to 5 microns or less. This level of purification allows you to use recycled water to rinse multiple times, making it an eco-friendly and cost-effective choice.

Ultimate Control & Easy Installation

Featuring a touchscreen interface, the ClearWash equipment provides easy access to operating controls and vital statistics. The built-in odor control mechanism can be adjusted with a simple dial turn, ensuring a user-friendly operation and efficient wash process throughout.

ClearWash systems are designed for quick and hassle-free installation. They can be installed, tested, and ready to go in just one day, minimizing downtime for customers and your vehicle wash business.

Considering a Water Recycling System? Contact Turtle Wax Pro

Water plays a vital role in car washing, and finding ways to save this precious resource shouldn't be taken lightly. Investing in a water recycling system can significantly impact your water-related costs and help your car wash business support the environment.

To learn more about a new system, ClearTech's industry-leading water reclaim systems and equipment, or other environmentally friendly solutions for your car wash business, contact Turtle Wax Pro today. Our team of experts is dedicated to helping you make the right choice when it comes to water reclaim systems and equipment for minimizing your ecological footprint.

Turtle Wax Pro Warehouse
Buying Car Wash Supplies at Wholesale

If you're contemplating opening a new car wash or searching for ways to cut costs in your existing business, buying wholesale supplies should be on top of your list. There are significant benefits associated with purchasing car wash supplies, chemicals and equipment at wholesale prices, from saving money to ensuring you have ample stock on hand.

In this guide, we will explore the importance of investing in quality products, the benefits of buying wholesale, and how to discern the right car wash supplier for your business.

Quality Supplies: The Key to Exceptional Results

A successful car wash business relies on using top-notch, dependable chemicals and equipment. With the utilization of high-quality products, your customers' cars receive flawless finishes, which can lead to increased satisfaction, successful repeat business, and positive word-of-mouth referrals.

Contrary to popular belief, quality doesn't always equate to expensive products, especially when purchasing wholesale. As long as you identify the right suppliers, you can obtain premium products at affordable prices.

Benefits of Buying Car Wash Supplies Wholesale

Buying wholesale offers numerous advantages, making it an ideal choice for any car wash operator looking to stay competitive and in order to maximize their business potential.

Cost Savings

Purchasing chemicals and equipment at wholesale prices allows you to save significantly on costs. Wholesale suppliers offer products at lower prices than their retail counterparts, resulting in substantial savings over time. Moreover, many suppliers often provide additional discounts on some items for bulk orders, leading to even better pricing and increased profitability for your business.

Consistent Inventory Management

Running out of stock of essential supplies during peak seasons can cause significant disruptions to your car wash operation. Wholesale purchasing helps maintain consistent inventory levels and ensures you have sufficient stock to meet high customer demands throughout the year. This allows you to offer uninterrupted services and better handle busy periods.

Broader Selection of Products

Wholesale suppliers typically offer a more extensive range of products, including various chemicals, equipment, and accessories. Dealing with wholesalers can allow your business access to a more extensive selection of items tailored to its specific needs, ensuring you can always find the right sort of product to suit any requirement.

Choosing the Right Car Wash Supplier

An excellent car wash supplier will have a significant impact on the success of your business. Consider the following factors when selecting a wholesale supplier for your car wash needs:

Reputation and Experience

Choose to work with a supplier that has an established reputation in the car wash industry and demonstrates ample experience providing wholesale supplies. This ensures you're partnering with a reliable business that is well-versed in your industry's intricacies and can offer expert advice, support, and quality products.

Product Range and Quality

Select a supplier that offers a comprehensive and diverse range of high-quality car wash chemicals, soaps, cleaners and equipment. This will guarantee you can find suitable products for your specific business needs and ensure consistent cleaning results for your customers.

Customer Support and Training

An exceptional supplier should be dedicated to providing excellent customer support and training resources. This includes offering technical assistance, troubleshooting guidance, and product-related education to help you maximize the efficiency and effectiveness of their supplies in your car wash operation. Always opt for a supplier who provides comprehensive training on chemical usage, equipment operation, maintenance, and troubleshooting information, ensuring you and your team can utilize their products to their full potential.

Marketing Assistance

A great car wash supplier should actively support your marketing initiatives by offering tools and materials that can help promote your business, strengthen your brand identity, and attract more customers. Look for suppliers who can provide customizable signage, banners, arches, and other promotional materials that align with your branding and messaging.

Competitive Wholesale Pricing

Lastly, consider a supplier's pricing structure, particularly when it comes to wholesale discounts and bulk order deals. Partner with a supplier that offers competitive wholesale pricing, without compromising on product quality or customer support. This will ensure you get the best value for money while maintaining a consistent supply of top-notch products for your car wash business.

Final Thoughts

Investing in quality supplies at wholesale prices can significantly benefit your business by reducing costs, ensuring you have adequate inventory, allowing access to a diverse range of products, and ultimately leading to improved customer satisfaction. By choosing the right supplier with a strong industry reputation, a comprehensive product range, excellent customer support, marketing assistance, and competitive pricing, you set your car wash operation on a path to long-term success and growth.

Water splashing on the ground
Water Quality: The Most Important Factor in Car Washing

For car wash businesses, water quality is paramount to their success. Unfortunately, most areas do not naturally have access to higher-quality water. 85% of the US uses hard water (EcoPure) which refers to water with higher mineral content. This article will discuss hard water in depth, the importance of water, and how to use it for the best results in your car washing business.

Water is Vital to Any Car Wash

Water is the lifeblood of your car wash business. The role it plays cannot be understated as it is what will determine the effectiveness of your cleaning capabilities.

Without reliable, high-quality water, running a successful car wash is close to being an impossible task.

Water Cleans, Chemicals Only Help

One may think that the chemicals used in car wash do the cleaning legwork, and while they surely play an important role, the water they are used within is the difference maker.

Water is the universal solvent that carries the chemicals that are used to tackle the intended car wash process.

Understanding the role water plays in your cleaning can help illustrate the importance of ensuring it's clean and ready to be used in car washing.

What is Hard Water?

Understanding water quality starts with learning about hard water. Hard water is water that contains a high amount of dissolved minerals. These minerals commonly include magnesium and calcium, but iron can play a role in it as well.

The lower the amount of minerals and particles in the water, the more 'soft' the water becomes. Ultimately, soft water is what car wash businesses will want to use in their operations.

The presence of these minerals in hard water means it binds to the chemicals used in car washing. This makes your chemicals less effective at cleaning and can lead to significant problems with your car wash business.

It can also cause corrosion and build-up in your equipment, leading to repairs and replacements.

Hard Water Ratings

Hard water is characterized by the particles in water and is measured through Total Dissolved Solids (TDS) using Grains Per Gallon (GPG) or Parts Per Million (PPM). TDS refers to anything that is dissolved in that water, including iron, magnesium or calcium.

The 'hardness' of your water can range and is often referred to as 'Very Hard', 'Hard', 'Medium Hard', and 'Soft'. This will depend on how high the GPG or PPM amounts are, obviously the lower your TDS the better your water quality is.

What Causes Hard Water?

Hard water is created when the water passes through deposits of limestone, chalk or gypsum. As the water passes through these surfaces, minerals are picked up and dissolved in the process.

Effects of Hard Water

The effects of hard water can be very damaging for lots of purposes and industries, and that is no different for car washes.

Car Wash Chemistry

Hard water works to neutralize ingredients found in car wash chemicals, which inhibits them from doing the job they're intended to do. This occurs as the chemicals work to 'clean' the water before they can begin cleaning the vehicle as intended.

It should be noted that some chemicals are designed and formulated to work in hard water environments, but these options will often not deliver the same result you will find when using soft water.

Car Wash Equipment

Hard water can leave build-up and residue in your car wash equipment which can create many problems.

Blockages are the most common issue that equipment will face as the mineral deposits stop water from going through easily. Blockages can lead to worse issues such as breaks or leaks that will need to be repaired or replaced.

Water Spots

Hard water can also impact how the cars you clean look after they dry. Hard water once dried and evaporated can leave visible water spots that are mineral particles that remain on the surface.

How to Know if you have Hard Water?

There are many different ways to tell if you have hard water ranging from visual clues, location, and having your water tested.

Visual Clues

When hard water dries (and evaporates), it often leaves a white residue as the calcium and magnesium particles remain on the surface. You may see this residue on vehicles you clean, piping, faucets, or other equipment that comes into contact with water.


Hard water often varies by location, some areas are much more susceptible to hard water than other areas. The hardness level can differ by location as well.

Using a hard water map can show if you're typically in a location that faces hard water and how hard that water may be.

Water Testing

In water testing, a water sample is collected, and it is read for its GPG or PPM rating to see where it falls on the hard water scale.

As this is measuring the particles in your water, this is by far the most accurate method in determining if you have hard water or not.

What is Soft Water?

Soft water is essentially the opposite of hard water. It has a low amount of dissolved minerals, usually below 1 GPG but can be as high as 3.5 GPG.

This type of water is desired as it does not contain the number of particles that will bind to your car wash chemicals and leave those water spots after the vehicle has dried.

Using soft water will help you get more out of your car wash chemicals and make sure that surfaces are cleaned effectively.

Solutions to Hard Water

Car washes are highly encouraged to soften their water if they do have hard water. This can be done through two main methods:

Water Softeners

Water softeners work by pulling out the calcium and magnesium particles and replacing them with sodium and are typically the affordable option as far as tackling hard water goes.

In a softener system, hard water passes through a process of ion exchange resins, a bypass, and a regeneration system where the ion exchange can take place.

Salt replaces magnesium and calcium as it is much less reactive with car wash chemicals, which solves the problem at hand.

However, since the particle amounts may not change much, the PPM of water after going through a water softener may be similar to what it was before. And while that will mean better chemical applications, you may still have an issue with water spots as the sodium can dry on the surface of a vehicle as the water evaporates.

Reverse Osmosis (RO) System

Reverse osmosis systems are the recommended option for hard water challenges for any car wash. This is the case as they do an exceptional job at softening water and giving you the ability to wash cars that will look clean, but also dry clear.

An RO system works by passing hard water through a semi-permeable membrane that filters out the calcium and magnesium particles, leaving behind soft water with lower levels of PPM than when it first entered the system.

RO systems are the only way to filter out the minerals from water, instead of replacing them like in a softener system.

This is a more expensive option, but it will ensure full functionality of your car wash chemicals, give you that 'spot-free rinse' (no water spots), and not interfere with your equipment.

Understanding Water Quality in Car Washes

Car wash owners should be aware of the role water quality plays in getting fantastic cleaning results with chemicals. It's crucial to have a good understanding of water hardness, total dissolved solids (TDS), and pH levels. These factors affect overall car wash performance and water supply quality. Let's take a closer look at these components and how to manage them.

Water Hardness and Total Dissolved Solids (TDS)

Water hardness is determined by its calcium and magnesium content, measured in grains per gallon (GPG). Hard water poses challenges for car washes, as it hampers the performance of chemicals and leaves spots on vehicle surfaces. A reverse osmosis process can filter and reduce TDS, allowing for a spot-free rinse. The various levels of TDS in water sources – from spot-free (0-20 PPM) to poor quality (600 PPM+) – can significantly impact car wash processes, requiring different treatments and techniques for optimal results.

Managing pH Levels

The pH of a car wash's water source also plays a crucial role in chemical effectiveness. Ideally, water should have a neutral pH (7), as untreated source water is often on the alkaline side, limiting the effectiveness of low-pH products. If you encounter issues balancing pH levels, using a pH test strip can help you confirm water pH and adjust accordingly.

Reclaim Water Systems in Car Washes

Reusing water is a growing trend in the car wash industry, aimed at conserving water resources and minimizing environmental impact. Reclaim water systems treat and recycle the water collected from car wash processes for reuse. However, treatment methods and filtration processes can leave some trace elements in the water that may have adverse effects on detergent and drying chemicals. Let's discuss the impact of reclaim water on water quality and how to optimize its use in car wash applications.

Effect of Reclaim Water on Water Quality

Reclaim water systems utilize various treatment methods, such as bio-reactive bacteria, which break down chemicals, and ozone to purify and remove particulates. However, they can't entirely remove all solubilized chemicals from the water. The remaining trace elements, measured as TDS, can influence the effectiveness of detergents and drying products, causing unexpected reactions when compared to using a freshwater source. To mitigate these issues, car wash operators are advised to use reclaimed water only for rinsing applications without chemical introduction.

Optimizing Reclaim Water in Car Washes

To optimize the use of reclaimed water, car wash owners should regularly monitor TDS and pH levels to maintain chemical performance and water quality. Combining water reclamation systems with thorough filtration and treatment methods will ensure that the recycled water is as high quality as possible. Additionally, proper maintenance and regular testing of water softeners are crucial for consistent results and success in the car wash process.

Concerns with your Water Quality? Contact Turtle Wax Pro and Transchem

With decades of experience supporting car washes, we're not strangers when it comes to water and its challenges, especially hard water related.

Water is one of the most important factors for any wash business and you will want to be sure to tackle your water situation in the best manner possible.

Whether that means choosing between a water softener or RO system, finding the right car wash chemistry, or even just picking a new wash location, we're here to help you make the right decision for you and your business.

Under Body Wash: The Key To Caring For Your Undercarriage

Do you want your cars to look spiffy from top-to-bottom? Many of us wash the exterior of our cars regularly, but it’s not often that we think about the importance of regular washing and caring for our vehicle’s undercarriage. Car undercarriage cleaning can make all the difference when it comes to keeping a well-maintained and dirt-free undercarriage - here is why!

An underbody wash can help prevent rust, promote cleanliness during vital inspections, remove road grime and debris, and extend vehicle life overall. Read on to learn more about what an underbody wash includes and why so many automotive experts swear by its effects.

What is an Under Body Wash and Why Is It Important for Car Cleaning

If you want to keep your car looking shiny and new, it's essential to maintain its underbody as well. That means regularly washing the underside of your car, a job which can be particularly important during the winter months when salt, mud and grime from the roads can accumulate and cause rust.

By using a specialized undercarriage wash to clean your car regularly, you can help protect it against corrosion and extend its lifespan, making it an efficient and essential part of any car cleaning routine.

The Benefits of Car Undercarriage Cleaning

Professional car wash solutions are an essential way to keep your car clean and protected from the elements. Keeping a car's paint and car's undercarriage clean offers several benefits that include:

• Prevents rust due to road salt and grime buildup

• Cleaner look and feel - no more dirt or dust flying up from the wheels of your car

• Easier inspections as the underbody is free of debris

• Increased fuel efficiency as dirt particles can impact aerodynamics

• Reduced repair costs associated with rust damage, corrosion, and other issues

Tips on Choosing the Right Underbody Wash Product for Car Washes

When it comes to choosing the right underbody wash product for your car, there are several important factors that you should of course consider.

Firstly, ensure that the product is formulated specifically for car washing and not for hand washing or just general cleaning.

Secondly, make sure the product is biodegradable and safe to use so that it doesn't cause undercarriage damage.

Thirdly, select a product with a balanced concentration as too little or too much solution can harm the overall result.

Lastly, find a product that works quickly and efficiently to save time when cleaning. You only have a small window to apply this chemical to a vehicle in the car wash.

With these factors in mind, you the driver can easily choose an appropriate underbody wash product for your vehicle needs with confidence.

How to Use an Underbody Wash in Your Automatic Car Wash

When using an underbody wash in your car wash facility, it is important to follow the manufacturer's instructions carefully. To start an underbody flush, pre-rinse the car with warm water and then spray the underbody wash solution directly onto the car undercarriage.

This is typically done near the start of the wash. This allows for ample dwell time to remove dirt especially if someone has been off-roading with their vehicle.

How to Give Your Car an Undercarriage Wash at Home

If you want to give your car an undercarriage wash at home, there are several steps you can take.

  • Avoid using a car jack to clean underneath your dirty car. This can cause major safety risks if the jack were to slip due to water or soap.
  • Grab your garden hose or pressure washer as a way to apply water to your car. There are specialized pressure washer attachments that will allow you to reach under your car more easily.
  • Once you have pre-rinsed your car, add a specialized undercarriage wash solution to the water stream. Apply the solution along the full length of your vehicle from front to back and ensure that all dirt and debris are removed from the underside.
  • Once complete, give the car a final rinse.

Does Washing Under the Car Cause Rust?

It is important to note that washing the underside of your car does not cause rust. On the contrary, regular undercarriage maintenance is essential if you want to prevent rust from occurring in the first place.

As salt and gravel accumulate on your car's metal underbody over time, it can cause corrosion and eventually lead to rusting if left in hard-to-reach areas on the car's surface.

How Does an Automatic Car Wash Clean a Vehicle Undercarriage?

An automatic car wash uses a combination of water, cleaning solutions, and high-pressure jets to thoroughly clean underneath vehicles.

The brushless system relies on high-powered water jets to remove dirt and contaminants from all sides of the car. These jets provide 360-degree coverage and can reach even the most difficult nooks and crannies such as around wheel wells or under bumpers.

Why an Automatic Car Wash is the Best Way to Clean Your Undercarriage

Professional car wash services are an excellent way to properly clean your car's undercarriage. Automatic car washes provide powerful cleaning solutions and temperature-controlled water, allowing you to remove built-up dirt from the vehicle without damaging any parts.

The process is also much faster than hand washing, which makes it a more convenient option for busy drivers.

In addition, automatic car washes help protect the rest of your car from corrosion as they use specialized solutions that are specifically formulated to combat these issues. This ensures that no matter what type of environment you drive in, your car's undercarriage will stay clean and protected.

Want to Improve the Undercarriage Cleaning at Your Car Wash? Contact Turtle Wax Pro.

With over 75 years in car care, we have seen our fair share of undercarriages in car washes. Perfecting the cleaning process is a difference maker for any car cleaning business and we're happy to discuss with you how you can achieve it as well!

Car Wash Dryers: How to Best Use Them

As any car wash owner would know, drying vehicles is one of the most important parts of the car washing process. Not drying your customer's vehicles well will leave them often unsatisfied with the result.

Installing a drying system at your car wash is the answer to clean, happy customers and increased business. Plus, with better customer satisfaction comes more repeat visits! With this upgrade, you can ensure that all cars leaving your facility are spotless - perfect for fostering long-term relationships with new customers.

The Drying Process for Car Washes

The drying process for cars is an important stage as it finalizes the car wash process.

It takes a clean but wet car and removes all excess water on the surface. This leaves the vehicle looking its best.

A high-velocity dryer can help this stage by blowing the water particles off the vehicle's horizontal surfaces in an efficient manner.

The Benefits of Using Dryers in your Car Wash

Car Wash Quality

Using a dryer/blower helps in improving the quality of car washes. This is because it ensures cars are properly dried, leaving them looking shiny and clean.

Avoiding Water Spots

Water spots are excess water that dries on the surface of a car, and are found if the vehicle is not properly dried. Water spots leave an unsatisfying appearance by ruining the otherwise clean and shiny finish.

Dryers help in avoiding water spots on cars as they blow all the excess water away.

Saving Time and Money

For those car wash businesses that choose to dry vehicles manually with cloths and towels, using a dryer can save both time and money.

Dryers will eliminate the need for manual labour and they will be able to do the job much quicker.

How to Use Car Wash Dryers for Success - Drying Agents

Though car wash dryers will use airflow to push water off cars, they are best used in combination with a drying agent.

Drying agents are chemicals that create a water-beading effect, making water easily sheet off surfaces.

This effect allows a dryer to easily remove the majority of water on any car, resulting in a beautifully dry car every time.

Can you let Cars Air Dry?

We would advise against letting vehicles air dry after they are cleaned as some excess water will remain on the vehicle's surface.

As mentioned, this water will end up evaporating and ruining the wash.  

Does your Car Wash need to use Dryers?

If you plan to offer a full-service car wash, then the answer is yes. Dryers are necessary for removing water from a vehicle’s exterior for it to be ready for sale or service. In addition, using dryers can help reduce the amount of time that customers have to wait before their vehicles are ready.

While you can clean vehicles without the use of a dryer to finish the process off, your final result will not be as good as if you did use one.

Most car washes should use a dryer of some sort as eliminating the issue of water spots will leave a spectacular result.

How to Choose a Car Wash Dryer?

Size of Car Wash

The size and scope of your wash will affect what kind of dryer you will need and how much power it needs to have.

A large-scale wash will need a much bigger type of drying system, compared to a small system as they will have more space and clean more cars.

Energy Efficiency

As the dryer will be used for every vehicle, you will want to look for one that is energy efficient.

Energy efficiency is a factor that will save your business money in the long run while using the unit.

Build Quality  

You will also want to make sure that the dryer you purchase is made of strong and durable materials. This ensures it can withstand constant use in a commercial setting, as well as any weather conditions it may have to face over time. Constant repairs can lead to spending a lot of money and facing considerable downtime.

Even accessory parts such as the interior wall mount are aspects that you will want to think about as buying or installing new equipment can become a headache.


Your budget will play a big role in what type of dryer you purchase.

Some dryers range from basic and standard features to more advanced models that may have lights or fancy additional motors.

You will want to decide which model is right for your car wash needs, but remember that price does not always equate to quality. Doing your own research on various products and manufacturers can help you make the right decision.

Want to Improve the Drying Process at your Car Wash? Contact Turtle Wax Pro

With over 75 years in car care, we have seen our fair share of drying in car washes. Perfecting the drying process is a difference maker for any car cleaning business and we're happy to discuss with you how you can achieve it as well!

Car Wash Technology: Why You Should Use it

Understanding current and future car wash technology in the market is essential to be a successful car wash. We'll discuss why using technology is so valuable and what you should look to use for your car wash business.

Following and Using Trends in the Car Wash Industry

Staying up-to-date with trends in the car wash industry is key to your company staying competitive. Keep an eye on what technology other car washes are using as it may be something you will want to use in your business as well. Car wash owners should also research new technology that may be released soon to keep their car wash equipment ahead of the curve.

What do we mean by Car Wash Technology?

Technology for the car wash sector refers to new trends or advances in the form of computers or machinery. These advancements are typically used to increase efficiency and save time or money while providing a better experience for customers.

Benefits of Using Technology in your Wash

When used correctly, wash technology can have many benefits. Technology can help car washes by improving operations and giving customers a better experience.

Should you Use Technology in your Car Wash?

In general, car washes should look to install technology into their car wash business. This is the case as the industry is always changing and new advancements are always being made.

These advancements can create a large impact on the success of a car wash. If you do not stay up to date with the market, you run the risk of falling behind your competitors and that can cost your business greatly in the long run.

Types of Car Wash Technology

Physical Technology, Car Wash Equipment

All professional car washes use equipment in their cleaning. Equipment can include high-pressure washes, brushes and other tools which reduces the need for manual labor.

Car wash equipment is essential for any wash business and technology can improve its cleaning power. Car wash systems can be programmed in many different ways and can even be controlled remotely.

Software Like Inventory Management

Car washes can use software to manage their services and make the most of their car wash systems with better and more accurate information. Software can also be used to track customer data, sales and inventory. This helps car wash owners make better decisions on pricing, services and more.

Car Wash Technologies Worth Investing In

Here are some of the technologies we recommend your car wash use as they can make a big impact now and in the future.

Chemical Monitoring and Management Systems

Chemical monitoring systems are a new advancement in vehicle wash technology that help car washes track their chemicals. What features these systems can offer your car wash will depend on the product.

For example, our TRUEVUE system can help wash businesses manage inventory, view tank levels, and receive alerts, all remotely and from any device. It also helps to transform any busy backroom into a neat space that is much more organized and ready for changes/repairs.

Car Wash Applications

Smartphone apps can be a great way for car wash businesses to provide a convenient way for more customers to buy car washes and view information. Most car wash apps are used in the same model of subscription services. With subscriptions, customers can buy many car washes (or even unlimited) for a monthly fee.

Additionally, these apps can help build customer loyalty by offering rewards and discounts. You could even use your app to give exclusive service offerings to your best customers.

LED Lights

LED lighting car wash equipment is a great way to make the wash bay area brighter and more attractive for clients as they go through the wash process.

Not only are LED lights brighter, but they also require less energy consumption than standard bulbs and can last up to 50 times longer. This makes them an ideal choice for car wash businesses looking to save money on electricity costs.

Water Reclaim Systems

Reclaim systems are designed to help car washes reduce their water consumption and overall environmental impact. These systems use a combination of filters and tanks to collect and store wastewater, which can then be reused in future car washes. This helps car washes save money on their water bills while also reducing their carbon footprint.

Digital Menu Boards

Digital menu boards are used to display car wash services and prices. They allow customers to find information quickly and make informed decisions on the services they need.

These digital menus can be programmed remotely and can be changed easily. This makes them an ideal way for car washes to keep their customers updated on new services or discounts.

Radio Frequency Identification (RFID) Technology

RFID technology is used to read and store information on cards, tags or transponders. This type of technology can be a great way for washes to make their services even more convenient as customers don’t need to carry any form of payment with them. They simply tap their card at the pay station or drive through a membership lane to receive their car wash.

Digital Marketing

Digital marketing is a key part of any modern car wash business. Its main advantage is that it’s cost-effective and can reach a wider audience than traditional methods.

Digital marketing is a powerful method to present information and car washes can use it to announce new services, new usage hours, and or changes.

This can be done using various social media platforms and even through email campaigns.

Want to Better Utilize Technology in your Car Wash? Contact Turtle Wax Pro and Transchem

As we support successful car wash operators all over the world, we understand the challenges most washes face.

Get in touch with us if you would like to know what technology is a good fit for your car wash and how we can support your business in its car washing efforts.

Bug and Tar Removers for Cars: Do You Need One?

Bug season is a hectic time for wash businesses, as customers' vehicles come in with an excessive amount of bug debris on the windshield. To effectively and efficiently handle this problem, having a reliable bug/tar remover solution is key. Using a high-quality, bug scrubber and tar remover can make removing the squashed insects and sticky tar from cars a breeze.

Be sure to use the right bug remover solution for your wash to make this season easier for you and your customers. With the best bug and tar solutions available, you can provide an effective way of removing these unwanted guests from their vehicles. This will give your customers peace of mind that their vehicles are in good hands and that the bug problem will be swiftly and thoroughly taken care of.

Bug Season for Vehicles

Bug season can be a nuisance for both wash owners and customers alike. It presents a challenging cleaning task as dead bugs are hard to clean and interfere with the cleaning process.

As temperatures rise, bugs become more active and are likely to end up on the various exterior surfaces of cars everywhere. This looks messy when it comes to providing a car wash service but can also lead to corrosion or damage to paintwork if left untreated. Fortunately, there are a few ways to make sure that bugs don’t stand in the way of cleaning a vehicle.

Dead Bugs and Bug Splats

Dead bugs on vehicles are often referred to as bug splats. This is the case as bugs physically are splattered against vehicles as they are driving, which leaves their presence on the car's paint.

Bug splatter and bug guts are unsightly but can be treated with the right bug-removing solution.

What about Tar?

Tar is the colloquial term for asphalt or bitumen that can be tough to remove during car washes.

Tar presents the same tough cleaning challenge as bug splats, which is why these terms are usually tied together. Using a tar/heavy-duty car cleaning solution can help to tackle these problematic areas on vehicles.

What about Tree Sap?

Tree sap can be a difficult mess to tackle. If you are dealing with tree sap on car paint, then it is likely that you will need a product designed specifically for the job, which is also commonly used for bug guts and tar cleaning situations.

Tree sap can be especially difficult to remove from car paint, as it is sticky and adhesive, and it can cause permanent damage if not addressed quickly and appropriately.

Tar and Bug Removers for Cars

It is important to use a product specifically designed for tar and bug removal when tackling such tasks. A tar remover/bug cleaning product is usually easy to apply, and with the right technique, you can quickly remove both tar and splattered insects from vehicles in one go.

Turtle Wax Pro offers bug removal solutions for car washes as we understand how big of a challenge it can be. Bug guts are tough to remove with other car cleaning products and can interfere with future products' cleaning power.

If bugs and road tar are not removed before the application of a sealant, the sealant may not properly bond to the paint and will make it harder to remove in the future.

What is the Best Bug Remover?

Car Washes

In general, you will need a bug remover that is strong enough to remove bugs, baked-on tar spots, stubborn stains, tree saps, and similar other contaminants like bird droppings. But also, a product that is safe to use on all vehicles, works with your other chemistry and supports your budget.

Turtle Wax Bug Remover for At-Home Car Washers

For the at-home car washer, Turtle Wax offers consumer-grade bug-removing products that will be sure to get your car's finish back looking great and free of even extreme bug splats.

Are Bug and Tar Removers Safe for Cars?

Bug and tar removers that are formulated for cars are safe to be used. Ensure that the product you are using was designed to work on vehicle exteriors and follow the manufacturer's instructions.

Turtle Wax Pro bug and tar removers are designed with car-safe ingredients that don’t interfere with your car's paint job, polish, or wax. Using a product specifically designed for vehicles will ensure that your customers get the best possible results.

How to Use Bug and Tar Remover

DIY Car Wash

Be sure to follow the manufacturer's directions indicated on the packaging when using a bug-removing product and some old-fashioned elbow grease.

In general, you will want to start by applying the product to the affected area using a spray bottle, and allow it to sit for a minute before using a microfiber cloth or car sponge to clean it off with water.

Car Wash Businesses

For wash businesses, you will want to follow your supplier's recommended use instructions and amounts.

This will include the amount of chemical that should be applied by your equipment, when in the wash process should it occur and what water pressure and temperature you will want to use.

How Does Hot Water Affect the Efficiency Of A Bug And Tar Remover?

Hot water can be beneficial in helping to loosen and remove tar and bug splats. The hotter the water, the more effective it will be at loosening up these substances that have baked on or been stuck to a car’s exterior. Things like dwell time, water pressure and temperature should be adjusted to match the bug or tar situation.

Does every Wash need a Bug Remover?

Not necessarily, it will heavily depend on your particular wash and its location.

Some locations are much more susceptible to bug season and therefore, your customers' cars will have many more bug splats on them than a wash in another area.

For the washes that do encounter a strong bug season, a bug remover will prove to be an invaluable step in ensuring your customers' vehicles are cleaned to perfection.

In North America, states like Florida and Texas are known for their severe bug seasons, which can make removing bugs from car exteriors a formidable task.

How to know if your Car Wash needs to use a Bug Remover?

Existing Car Washes

If your wash regularly encounters a high number of bug splats on customer vehicles, then it is likely you will need to use a bug remover. If customers are complaining about bug residue, then this should be another sign to start using a bug remover as part of your car washing process.

New Car Washes

If you're opening a new wash, you can have an idea of the kinds of concerns by working with your supplier.

Here at Turtle Wax Pro, we work with our operators to ensure that the problems your wash will encounter will be handled and that can include knowing if your wash is in an area that will encounter strong bug seasons.

What Kinds of Car Washes Benefit Most From Using Bug and Tar Removers?

Tunnel car washes are the biggest beneficiaries of using bug and tar removers. These washes typically have friction brushes that when combined with a bug remover, can effectively remove bugs from vehicles without damaging the paint.

Self-Serve car washes and automatic touchless car washes will also benefit from using a bug remover, although since these types of washes don't have friction brushes, it will be much harder to remove bug splats with the same effectiveness as a tunnel wash.

Concerned about Bug Splats? Contact Turtle Wax Pro

With decades of experience supporting car washes of all types all over the world, we know the kind of challenge bug splats brings. That is why you will want to be prepared in your cleaning efforts and having confidence that your supplier is behind you is the first step in doing just that.

Tire Cleaning for Car Washes

The process of cleaning tires should not be overlooked at any car wash. Tires are some of the dirtiest parts of a vehicle and thus, the toughest to clean.

But with the right tools, products, and understanding, your car wash can tackle any tire-related cleaning challenge.

The Importance of Tire Cleaning

Tire and wheel cleaning is a necessary step for any car wash business. Not only does it clean off dirt, debris, and other contaminants from the tires, but it also helps to prevent premature wear and tear.

A well-maintained tire can last 10-15 percent longer than one that has not been properly cleaned and cared for.

Additionally, clean tires can help with the overall aesthetic of a vehicle, making it look great and boosting customer satisfaction.

Pay Attention to the Details

The key to clean car tires is attention to detail.

If you're washing car tires by hand or with self-serve equipment, you will want to pay close attention to where the tires and wheels are the dirtiest.

For automatic and touchless washes, you will want to be sure your equipment is tuned and strong enough to handle dirty wheels.

Brake Dust

Brake dust is one of the most common forms of dirt and grime found on tires. It can be difficult to remove without the right tools and techniques, so you must use a suitable cleaner before pressure washing the tires.

You should also pay attention to areas near the brake callipers, as these are particularly susceptible to brake dust deposits.

Brown Tires

Tire siding starting to brown is the result of a process called blooming. And it happens over time with tires as they have rubber conditioners, UV absorbers and antiozonants which when exposed to oxygen and wear and tear, create a browning effect.

There is no permanent fix for the blooming, but cleaning tires regularly will act as preventative maintenance for this problem.

Clean Both the Tire and Wheel

When cleaning tires, it’s important to make sure you are cleaning both the wheels and tires and surrounding areas.

It is easy to miss an area but after the car is cleaned, the remaining dirty areas with tire grime will be an eye-sore.

Tools for a Successful Tire Clean

Pressure Washers

A pressure washer is an essential tool for any tire-cleaning process. Make sure you choose the right model for your particular needs and that you adjust the pressure to match the condition of the tires.

Water pressure will loosen the debris and help wash and rinse away dirt.

Touchless wash options will need to rely solely on water pressure and chemicals to do the cleaning.

Wheel Brush

A wheel brush is a great tool for scrubbing away dirt, debris, and other contaminants that are attached to the surface of the tire.

Wheel brushes are designed to provide aggressive scrubbing action while reducing any chance of scratching the wheel surface.

With a little elbow grease, the soft-bristled brush with repeat scrubbing will remove road grime and other dirt. In some cases, you may want to opt for a stiffer brush for more cleaning power.

Tire Cleaners

Finally, it’s important to use the right tire cleaner for the job.

There are many different tire products, be sure to use one that is high quality and safe for your consumer's tires and wheels.

We at Turtle Wax Pro offer various tire cleaners to be sure that we can support our customers and operators in any situation.

While the at-home washer may be tempted to use a DIY-based cleaner with baking soda and/or vinegar or even dish soap, a specifically formulated product will be most effective in removing dirt and grime safely.

Tire and wheel cleaners can be applied to the wheels in different ways, we would recommend automatic car wash equipment or a gun with a spray nozzle for non-automatic washes.

Can Tire Cleaners be Replaced with Dish Soap?

No, while dish soap may be a cheap solution and do a decent job of cleaning tires, it is not a good alternative for tire cleaners.

Using the wrong cleaner can strip the coating on tires and cause discoloration, premature aging and even dry out the rubber.

Wheel cleaners and related products are not only affordable for both consumer and commercial parties but can be widely found without harsh chemicals, making them an easy choice.

What are Tire Dressings?

Tire dressings are a type of product used to give tires a glossy, “wet” look, also called tire gel or tire protectant.

They can also contain UV protection from direct sunlight and keep the rubber from drying out or cracking as the products add a tire coating.

Make sure you choose a quality tire dressing that is designed specifically for vehicle tires. It should also be free of any petroleum distillates or solvents, which can damage the rubber over time.

What is Wheel Wax?

Wheel wax is a product that is designed to help protect the surface of the wheel. It will create a barrier between the wheels and dirt, making it easier to clean them in the future.

Wheel wax can also help restore any dulled or damaged surfaces, making your wheels look good as new.

How to Clean Tires for Car Washes

1. Pre-treat problematic areas with a suitable tire cleaner before pressure washing the tires.

2. Use a tire cleaner and wheel brush in a circular motion to remove any dirt, debris, or contaminants from the tire surface.

3. Pressure wash the tires at an appropriate pressure setting to ensure they are sufficiently cleaned.

4. Ensure that all dirt and debris have been removed before applying a tire dressing.

5. Apply the tire dressing evenly and according to the manufacturer’s directions.

Looking for a Better Way to Clean Tires at your Car Wash? Contact Turtle Wax Pro

With 75 years in car care, Turtle Wax is the leading brand for all vehicle cleaning needs. This translates to Turtle Wax Pro's chemistry being the top option on the market for your car wash to produce the cleanest and best-looking cars around, and that includes all tire cleaning and shining needs.

Car Wash Signage: How to Best Use it for Success

Anyone familiar with car washes will know that there is a big emphasis on signage. Colorful arches, banners and neon-lit-up signs are all commonly seen at car washes.

These all play a special role in getting customers to look at your car wash business which turns into more customers.

What do we mean by Car Wash Signage?

Car wash signs are any kind of visual display that advertises or promotes your car wash business. This could be anything from a large sign outside the entrance to smaller signs, flags, or menu boards near your service bays and equipment.

How to Best Use Car Wash Signs?

The point of a car wash sign is to grab the attention of customers and make your car wash look more attractive!

Car Wash Theme

To best achieve that goal, you will want to be sure that your car wash signs are eye-catching and that they match the theme and brand of your car wash. Your vehicle wash may have a strict theme it follows such as having a mascot which you may want your signs to display or it may just be a certain set of colours.

Either way, you will want to be sure that your signs match the rest of your car wash in design.

Attractive Design

Your car wash signs should also be attractive and readable. The design of the message on the sign should be easy to read while still being visually appealing.

It's important that potential customers can quickly understand what your business is offering, so make sure important information such as deals or services stands out clearly.

High Visibility

Position them at the entrance of your community car wash or near any active service bays. You may even consider placing signs along the road leading up to your business so passing cars can see them.

Variety of Signs

Signs come in all shapes and sizes so you can get creative and create yours!

Using different types of car wash signs can also help draw potential customers in. From flags to banners, your car wash is sure to stand out with the right mix of signage.

Remind the Customer About Memberships

You can use car wash sign real estate to promote your monthly membership packages. This can be crucial for getting customers to join loyalty programs. You could even attract them to sign up for an account while they wait from inside their vehicle using cleverly placed QR codes. Car wash memberships are one of the best ways to increase sales for your business.

Different Types of Car Wash Signs

There are many different types of car wash signs, so we will focus on the main ones.


Arches are great for adding a visual experience to your car wash. They should be colourful, and pleasing to look at, and they will be something that your customers will remember about you.

Menu Boards

Menu boards are essential tools for car washes as they display what services you offer and your prices. These should be easy to read and make sure that they stand out from the rest of your signs.

They also should be pleasing to look at, they will be one of the most viewed car wash signs for your business.

Small Signs

Smaller car wash signs can be placed around your car wash, near your vacuums, in the line where the cars sit and wait, or even at the entrance of the lot.

They should display some key information about your brand, services or a promotion offer, such as a free upgrade with the purchase of two basic washes. This way customers may see it and choose to purchase it.

Road Signs

This will be the first car wash sign people see when they approach your business. It should be eye-catching yet simple enough for people to understand quickly.

Road signs are perfect for drawing attention to your car wash from a distance. This way you can promote your car wash to those driving by.

These should be placed along the road leading up to your car wash, and they should include photos and information on what services you offer and how to find them.

Be Creative!

As a site owner, when choosing material for your car wash signs or designing them, try and be creative. Add lights, reflective strips, buzzwords, or anything else that can help grab the attention of people just passing by.

Where to find Car Wash Signage?

Signage can be made through a variety of different methods such as a local sign shop but we would recommend leveraging help from your own company or car wash supplier.

At Turtle Wax Pro, we emphasize the importance of signage and marketing. That is why we work with all of our operators for feedback on how they can improve their marketing and support them on different signage options and design efforts.

Car Wash Marketing

Signage is all part of the marketing and advertising of your car wash. But it does not have to stop there. A site owner will want to try and implement more marketing efforts, to gain access to more customers and a presence in the market. Some other forms of advertising you will want to think about using are social media, print ads, and radio.

Looking at Signage Options? Contact Turtle Wax Pro

With over 75 years in professional car care, Turtle Wax is the industry leader in cleaning cars and making them look their best. Added to our experience in supporting car wash businesses of all types, we understand just how important of a role signage can play in the success of any car wash facility.

It is an aspect of maintenance you will want to be sure is done right and to do so, you will want to ensure your car wash supplier can help.

TRUEVUE - The Ultimate Chemical Management System for Car Washes


TRUE-VUE is a chemical management system that prioritizes its users by maximizing and optimizing your chemical operations. TRUE-VUE is a system created by Transchem for the Turtle Wax Pro brand, meaning it pairs perfectly with Turtle Wax Pro's hyper-concentrated chemicals.

Our chemical management system was designed to be compact and easy to use which ensures it's both easy on your employees and on the eyes. The deluxe model also gives any car wash the ability to monitor their chemicals with real-time data. These advantages can take any car wash to a new standard of consistency and reliability while minimizing time spent in the backroom.

History and Development

TRUE-VUE was launched in 2018 to revolutionize the backroom of car washes.

The system was designed with several goals in mind to solve many issues prevalent in car wash backrooms all over the world.


Smaller jug size was a major focus for TRUE-VUE as it would improve health and safety standards for employees.

Chemical Usage

Traditionally, draw testing methods are used to see the chemical usage and what is left in a chemical tank. TRUE-VUE was designed to make the process less time-consuming, without the need for equipment.

Remote Access

The need to be physically present was a major barrier TRUE-VUE intended to break through with remote access technology.


Developing TRUE-VUE was a complicated process as it needed to cross into new territory in multiple aspects while still being a one-size fits all system that could work seamlessly.

Two main challenges that had to be worked through in the development process were perfecting the installation and the operation process to be used in any type of car wash anywhere.


TRUE-VUE carries many unique benefits that ensure an improved backroom space for your car wash.

Standard Model

The Standard model is safe, simple, and secure which makes it a great addition to any car wash needing some reliable chemical organization, backroom optimization, and peace of mind. TRUE-VUE transforms any ordinary backroom into a well-utilized, efficient, and attractive system where all of your chemicals can live.

The chemical tanks stack along the wall which opens up desirable and much-needed space within the backroom. They also feature easy-to-see volume markings along with a snap closure lid which prevents spills. Possibly the greatest benefit is the drop-and-go loading system which makes it a breeze to refill the tanks with the desired car wash chemical. This makes the process much easier on your employees and prevents injuries and messes.

Deluxe Model

The deluxe model offers all the features of the standard model and the ability to monitor your chemicals in ways that bring your car wash into 2023.

The deluxe model allows you to see real-time data for any number of car wash locations from any device with internet access.

That includes access to visual dashboards that showcase:

  • Monitoring ability for up to 22 tanks per location
  • Current and historical data for average cost per car, average usage per car, chemical cost per period, and wash counts
  • Actual versus expected daily usage and costs
  • Ability to export data into other formats and reports

Additionally, the deluxe model has automated alerts which notify key users on low tank levels, overfilled tank levels, unexpected usage and abnormalities, the tank being loaded, and the ability to notify your staff.

These benefits present unmatched control over your chemicals along with significant information that can help you identify patterns and improve operations.

New Features - Effective November 1st, 2022*

These new features have been effective in all deluxe TRUE-VUE models since November 1st, 2022.

TRUE-VUE has been given a brand new portal that presents a variety of new benefits for users. All while now giving us the right to own all of the data being gathered rather than working with a third party.

One of the new changes is the installation process. Our service team now has an app where your TRUE-VUE system can be tested on-site to mitigate any installation problems found after the fact.

Other changes and updates include product use analysis which shows a blended cost per car, and floor inventory tracking. The tracking is automatic and deducts or adds inventory as you use and receive products. Finally, manual chemical reordering can be done from within the portal.

Implementation into Car Washes

Implementing TRUE-VUE is a simple process for car washes. It has been created in a step-by-step procedure to ensure little to no issues and a smooth experience.

After an agreement is signed with a car wash, the needed tanks and racks along with our experienced service team are sent to the location where they install and test the system.

TRUE-VUE Training and Support

System training is done at the time of installation by our service team. They are happy to answer any questions operators may have and help them become acquainted with their new monitoring system.

Tank Training

Training related to the tanks will be conducted to ensure a thorough understanding of the drop-and-go loading system.

Portal Training

If the deluxe model is chosen, operators will be trained on how to use the monitoring platform to view their tank levels, set up alerts, manage inventory and more.


Both onsite and virtual training is available upon request for service, maintenance, and troubleshooting.

In addition, users can contact our operational support team through the TRUE-VUE portal or directly email for any questions or requests related to the system.

Turtle Wax Pro Products

TRUE-VUE is designed to work with Turtle Wax Pro chemicals and car wash products. Everything from your car wash soap, presoak, surface protectants, drying agents and any other product you use can be used with TRUE-VUE to make your loading experience easier and monitor its use in real-time.

Car Wash Memberships: A Win-Win for Car Washing

If you're running a car wash business, you may want to start offering a car wash membership option to your customers.

Memberships and subscriptions have become a popular method of purchasing products and services and it works especially well for car washes. Car owners love to see a clean car, they need to wash it consistently.

What are Car Wash Memberships?

Memberships are subscription plans that give customers access to discounted car washes.

With a membership, a large number of washes can be had on a month-to-month basis for one fair price.

If a car wash business has multiple locations, customers may even be able to get their cars cleaned at multiple convenient locations.

Most car washes offer different tiers of membership, so customers can choose the plan that best fits their needs and budget. Some memberships may allow for multiple vehicles to be cleaned.

Win-Win for both Consumers and Car Washes

Wash memberships are a win-win situation for both you and your customers.

An option for membership will bring higher guaranteed revenue to your car wash and allow you to retain customers.

For car owners, car wash subscriptions are a great option if they like their vehicle to be cleaned regularly. They can start saving money on their car washing and make the process more convenient.

What do Customers get with their Membership?

When customers join a monthly membership, they get access to discounted washes.

Depending on the plan they select, they may also receive additional benefits like free vacuums, waxing, or interior detailing services.

Some memberships even include an unlimited number of car washes for one low price.

Unlimited Washes (Or Many)

While not all wash memberships will offer unlimited washes, it is a fantastic way for customers to keep their vehicles clean by having multiple washes for a lower price than paying separately.

Unlimited club membership is often the most popular option because it gives customers access to as many car washes as they need for one low price.

Loyalty Offers

Many wash memberships include loyalty offers for customers who use the service frequently.

These offers can range from discounts on additional services to free car washes after a certain number of visits.

With these offers, customers can save even more money on their car wash services.


Car wash subscriptions offer the ultimate convenience for customers who use the service often.

Customers can simply show up and activate their wash with their monthly membership rather than having to pre-pay again each time.

No Commitment

Since most wash memberships are month-to-month, there is no long-term contract for customers.

Car Washed at a Reduced Price

Paying for an individual car wash will cost much more than the low monthly price of a membership.

This is the biggest benefit for customers who are looking for frequent washes.

Exclusive Perks

Another option is to offer exclusive perks to members. Shorter lines, free towels for drying, an online account, interior cleaning, spot-free rinse or discounts on additional services are all great incentives for customers to join.

Why your Car Wash should Offer Memberships

Offering a car wash membership program can help your business stand out from the competition.

Customers are always looking for ways to save money. Offering a discounted rate on car washes is an easy way to do that.

Plus, memberships give customers access to exclusive offers and deals. This provides added value for customers and keeps them coming back to your wash location.

A car wash membership program is a great way to reward loyal customers and attract new ones. It's also an easy way for you to increase revenue and grow your business.

Retained Consumers

When customers sign up for a car wash subscription, they are given a large number of washes (or an unlimited wash count), this ensures that they keep coming to only your car wash.

As customers use your wash, they will become accustomed to the good wash quality, friendly staff and great customer service. This will make them less likely to cancel their membership.

Additional Services

Whether it is discounted higher tiers of wash packages, interior cleaning or unlocking free vacuums, customers signing up for a membership will be more likely to pick up additional services.

Abusing The Membership

When customers sign up for a membership, they are much less likely to abuse the service. Memberships make it easier to track usage and ensure that customers are not overusing their benefits. Some owners are worried about customers overusing their wash or using it for something other than personal use.

However, having a membership system in place makes it much easier to monitor usage and prevent this kind of behavior. You can also set limits like 1 wash per day to prevent abuse.

Turtle Wax Pro recommends most people wash their cars about once per week. With this cadence, a wash membership will be very profitable.

Advertising your Car Wash Membership

Advertising is an important part of any business, and when you roll out your wash memberships, you will want to be sure all your current and potential consumers are aware of it.

There are many different ways to get the message across. Social media, radio, billboards, local signage, and flyers.

Choosing a variety of these methods will help a wide range of people have the chance to see your advertisement.

When advertising your membership, be sure to include the unique benefits they will gain by becoming a member, which will increase the likelihood of them signing up or even contacting you for more information.

Contact Turtle Wax Pro and Transchem Group for all your Car Wash Needs

With decades of experience supplying car washes with the best chemistry on the market and supporting them in their success of car washing, we understand how valuable memberships can be.

If you have questions about your car wash's membership options or anything else related to the car wash industry, get in touch with us!

Choosing a Location for a Car Wash

Car washes are great businesses to invest in as they can be lucrative and busy all year round.

But one of the most important parts of opening a car wash business is choosing the right location. Let's walk through why location is so important and how you can pick the right location for your wash.

How Important is the Location For Car Wash?

Location is critical for any business, and a car wash is no exception.

The location you pick for your wash will prove to be invaluable as it will dictate how successful you can be.

A poor location will leave consumers unaware of your business or not willing to make the trip.

What Factors Should You Consider When Choosing a Location?

Many factors will play into your decision of where to place your wash business. Some of these factors will be more or less important depending on your situation.


As a wash owner, you must compare the benefits of different locations with their costs.

Choosing a place only based on its price may result in many problems like poor visibility or traffic. Attempting to save money could lead to purchasing the wrong site or property.


You want a spot that's easy to access, a main street. Look to open an express car wash located near main roads and highways, so potential customers can stop by on their way to work or on the way home.

You should also consider the parking situation. Washes can get busy. There should be enough space for cars to line up without causing issues. Like blocking entrances, affecting traffic lights or traffic speed.

Laws and Regulations

There may be some things that you need to do to run a car wash, like following zoning restrictions or health codes.

There are different rules for different locations or buildings. Find out the rules for your town or city before you agree to anything.


If there are already several washes in the area, you may have a tough time attracting customers.

Think about if there is something special that your business offers compared to other washes nearby. Offering interior cleaning, oil change or a speedy service can bring in more traffic compared to other businesses.

Too much competition can dilute your customer base. Too little could mean that your location is not close enough to the target market.


The area where you open your wash will have different types of people living there. You will want to tailor your car wash to your clientele. For example, services, advertising, signage, prices, and more.


Vehicles being able to see your wash as they drive in traffic will be key when it comes time to get their car cleaned. People will often choose the closest car wash available. If your wash is near where they work or go to school, they are more likely to go to use it.

What is the Best Location for a Wash?

The best wash location will depend on your own needs. Take into account the factors above and weigh out the pros and cons of each option.

What kind of customers you want to attract, how far they are willing to travel, regulations that might apply, and what the competition is like.

Competition for Car Washes

Your competition is an aspect that you will want to be sure to research and understand.

Wherever you decide to open your wash, you will bound to have some competition in the area. The services they provide are all things to pay attention to. Equipment, chemistry, appearance, branding and prices.

You can then position your wash around that, in areas you do better than your competition or what you offer that they do not.

Luckily, the car wash industry is very competitive. Even a local car wash can compete with larger known franchised washes.

What to Focus on in your Car Wash Business

Choosing a location is one thing. After that, you will need to run your car wash to the best of your ability.

Here are some things you should focus on:

High-Quality Car Wash Chemistry

Chemistry will ensure your wash will produce a great-looking and clean car. Every wash will want to be sure they are cleaning, drying, and shining cars to a standard their customers will love.

Turtle Wax Pro customers believe our products are some of the best that can be bought. The final product is what allows our operators and distributors to stand out.

Marketing and Branding

Marketing is a must for any wash business and there are many methods to do so.

Signage, arches, logos, colours, scents, and more can all be part of building your brand. Ensuring your website is functional and attractive for potential customers is also key.


The car wash industry is using technology to make the process more convenient and efficient.

Applications, automated entry, reward and loyalty programs, buying washes, and subscriptions. All great things to use in your car wash.

An auto wash in particular can use many upgrades to make the wash more seamless and advanced.


It is important to train your team to wash cars so your business can run smoothly.

Washing vehicles, managing the backroom, or tuning chemical applications, staff must be trained on their equipment and chemicals.

Opening a Car Wash? Contact Turtle Wax Pro and Transchem Group

With decades of supporting car wash businesses, we have seen it all when it comes to opening and running a wash.

We can aid your car wash in finding a location and so much more: supplying chemistry, choosing equipment, and marketing just to name a few.

Car Washing in the USA

It's no secret that car washing is a large and growing industry in the United States.

In fact, it is by far the biggest car washing country in the world.

Let's look at what is behind all that growth, the future of the industry, and some ways your car wash can stand out within this large market.

The Car Wash Industry in the US

The United States is home to more than 60,000 car wash businesses across the country. (DetailProPOS)

The industry also employs more than 210,000 people across the US. (IBISWorld)

The main driver of growth in the car wash industry has been an increased focus on convenience.

As car owners have become busier and increasingly tech-savvy, they have come to appreciate the time savings and ease that using a professional car wash can provide.

The Future of Car Washing in USA

Did you know that the US car wash industry is expected to grow at annual rate of 5.5% for a projected worth of almost 24 billion in 2030! (Grandviewresearch)

Clearly, it is an industry with a lot of potential opportunities to take advantage of! There are many growing trends in the industry that consumers and operators alike are enjoying:

Eco-Friendly Chemistry

One of these trends is the growth in eco-friendly car wash practices. As consumers become increasingly aware of environmental issues, they will look for businesses that offer waterless and biodegradable services.

Turtle Wax Pro chemistry takes pride in our eco friendly car wash chemicals that we supply to our operators and distributors.


Another trend to watch is the growth of subscription and loyalty program services. These allow car owners to pay a flat fee for car washes and access to a variety of car wash facilities and services, which can provide a steady stream of revenue for car wash businesses.


Finally, technology will continue to be an important factor in the industry.

Companies that offer automated services, detailed information, customizable options will see an influx in customers compared to more traditional and basic set ups.

Different Types of Car Washes

There are many different car wash options on the market, and any one of them can be lucrative and great business opportunities, based on the locations and customer base of the area. Research of car wash facilities and business practices through a business plan can be a helpful tool to discover how to start your car wash company amongst an increasing number of competitors.  

Self Service Car Wash

Self serve car washes are a popular wash option for many. Car washers will pull their cars into a wash bay where they self service their own cars using the provided equipment and products.

This type of car wash will require more time and effort than other car washing options but is usually the cheapest too, which is why they are still popular, despite all the automatic competition.

In-Bay Automatic Car Wash

In an in-bay car wash, car owners drive their car into a bay where car wash equipment handle the entire wash process,  from cleaning to drying.

An auto wash is much quicker than self serve car washes and come in friction or touchless varieties.

Friction automatic car washes uses brushes and soft cloths to clean vehicles while touchless washes use water and pressure sprayers.

Both processes can produce great results but some consumers prefer touchless to ensure their car is not directly contacted in the process.

These are also especially popular with car owners as they are often found attached to convenience stores or gas stations.

Tunnel Automatic Car Wash

Tunnel automatic washes work similarly to in-bay automatic car washes, but now customers continuously move through a tunnel where different wash stages are present along it. Because of this, it can serve many vehicles at once.

Tunnel or conveyor car washes ensure an even quicker clean and convenience to consumers, which has made it an increasingly popular option in the North America market.

Full Service Car Washes

Full service car washes are car washes that offer both interior and exterior services. Customers drop their car off and let various employees handle the rest.

As most of the work is manual, and a series of services can be done, this type of wash will require more time than automatic options but consumers generally won't have to lift a finger in the process. It is also a more expensive option than other car wash operations.

Mobile Car Washes and Interior Detailers

Mobile car washes are another type of car wash businesses which involves the car wash coming to the client's location rather than the other way around.

They typically offer exterior cleaning, interior detailing services, and ceramic coating services.

For many, this is the ultimate convenience which has made it a growing type of car wash in the industry.

How to Stand Out in the Market

As stated, the car wash industry in North America is massive and while that means there is lots of room to grow and build your market, there will be lots of competition as well.

In order to stand out from the competition, car wash businesses in North America should focus on offering high-quality services and unique customer experiences to their consumers and cars washed.

Car Wash Chemistry

The chemistry your car wash uses can help your car wash stand out by producing better looking cars than the rest.

High quality car wash chemicals that are tuned and formulated to work together in cleaning, drying, and protecting vehicles will make a huge difference in the service and quality wash you provide your customers with.

That will lead to more customers returning, and more customers choosing your business over another's. May we suggest Turtle Wax Pro's industry leading products for your business?

Marketing and Advertising

Marketing is a must for any business as it is the best way for people to become aware of your brand and business. It is useful for any type of car wash, whether you are a large tunnel wash, small self service wash, or car washes at auto dealerships and detailers.

There are many different possibilities and avenues as far as marketing goes. But car wash signage, arches, menu boards are all great ways to make your car wash site look more attractive to consumers.

Your website and social media presence are also important ways to reach your customer base and share key information such as new services, promotions, or changes.

Loyalty Services

A loyalty program is a fantastic way to stand out to consumers. Being rewarded for coming in for a car wash will retain customers and is relatively easy to provide. A free upgrade or service, or reward points can be given for customers that come in to get their car cleaned.

While it may seem small, it can mean a lot to current customers and keep them from choosing a different car wash in the future.

Considering Opening a Car Wash? Contact Turtle Wax Pro!

With 75 years in car care, the Turtle Wax brand has become the most recognizable brand in car washing. With decades of experience supplying to car washes in the US (and outside), Turtle Wax Pro provides some of the best chemistry on the market and has the car wash experience to support your car wash business in its efforts of producing great looking vehicles.

If you're considering opening a car wash in the US, contact Turtle Wax Pro today and get started on making your business stand out with leading chemistry and marketing opportunities!

Car Wash Profit Margins And The Importance of Cost Per Car Analysis

Car washes, like any other type of business, want to make money. Understanding how your car wash business can improve its profit margins is a must!

Let's look at profit margins and how to ensure your profit margins on car washing stay high!

White mercedes convertible

Car Wash Profit Margins

Car washes can be very profitable businesses if they are run efficiently and effectively.

To be profitable, you will need to look at many factors. The equipment you use, the location of the car wash, the frequency of cars being washed, and more.

Cost Per Car: The Biggest Factor in a Car Wash Business

Every successful car wash will want to understand the cost-per-car metric.

It determines the profitability of a given product and can give owners an idea of how much they could potentially make at their car wash.

It explains how much it costs a car wash to wash each vehicle. A lower cost per car means you can make more from each wash job.

car wash chemical

What is a Cost Per Car Analysis?

A cost-per-car analysis is calculated by taking the total cost of all the chemicals used to wash the car.

How to Calculate Cost Per Car?

The cost per car of a particular product is found by finding the price per mL of your product and multiplying that by the amount applied to a single vehicle. That total is the cost of that product per car.

For example, if Car Wash Chemical A costs $0.009 per mL, and you need to use 10 mL, you get $0.09 per car. Do this for every product in your wash and add them together for your total cost-per-car.

For the most accurate results, you'll need to create averages from different types of cars and different wash packages.

What is a good Cost Per Car?

The cost per car will vary with your wash business and what packages or products you offer.

Base-level packages that only include basic products might only use $0.20 worth of chemicals. High-end packages with multiple upsells could reach as high as $2.00 for the cost of chemicals.

What is a Blended Cost Per Car Analysis?

A blended cost-per-car analysis is the weighted average of all your car wash packages and their cost of chemicals. If package A costs $0.23, package B costs $1.07 and package C costs $1.50, your blended cost-per-car would be the sum of those values multiplied by the percentage of time customers choose that package type.

Let's assume customers choose package A 65% of the time, package B 12% and package C 23%.

  • $0.23x0.65 +
  • $1.07x0.12 +
  • $1.50x0.23 =
  • $0.62

This means your blended cost-per-car (or the true average price it costs you to wash a car), is 62 cents.

car being cleaned

How to get a Lower Cost Per Car?

If you're after a lower cost per car, you will need to look at your product selection and the quantity you order.

Ordering a larger amount of chemicals at once may land you a better price per mL. A lower price per mL will allow you to achieve a lower cost for that product when used.

Your product selection will play an enormous role in your cost per car. Higher-quality car wash chemistry will need fewer chemicals used per application. Less product used in every wash means a lower cost per car.

Hyper Concentrates

When you buy a car wash product, it's essential to bear in mind hyper concentrates. How does this work? Instead of having the required amount of water already mixed into the concentrate, you will instead purchase only a very concentrated solution that needs diluting with additional water when it is applied to the vehicles.

Hyper concentrates bring yet another benefit to the table: lowered shipping and inventory costs due to their reduced weight and space requirements. As opposed to purchasing pre-diluted chemicals, your car wash will save big on both money spent while ordering as well as storage space.

Dialling in Chemistry

Turtle Wax Pro and our distributor network ensure you're using the right amount of chemicals for each car.

If you want to get the most out of your car wash chemicals, we recommend dialling in the chemistry. This process involves finding the optimal amount of product that needs to be applied during every car wash so that you can achieve a great result without overloading or underutilizing any products.

There are three important factors: cost, performance and show. You can usually only optimize for 2 of these at a time but we listen to the needs of your car wash business and help you get the most out of your chemistry.

Water Quality

Using hard water or high TDS water in a car wash will cause the chemistry to perform sub-optimally. Poor performance will often lead to an increase in the amount of product used, resulting in higher costs for your car wash.

You should always test and adjust your water quality when using a new chemistry provider or before switching to Turtle Wax Pro. Poor water quality can also cause issues such as streaking and spotting on vehicles which lead to unhappy customers.

Different Types of Car Wash Businesses and their Profit Margins

We will discuss some of the more popular types of car washes and their relative profit potential. Your experience may vary as particular situations can always be different.

Self Serve Car Wash

In a self-service car wash, car owners wash their vehicles with the provided equipment and chemicals.

The time needed for each wash to be completed will be higher in self-service car washes than in automatic wash methods, and applying the given products by hand can be less efficient than a machine.

These factors can impact the amount of profit you can make. However, self-serve car washes will need less equipment and staffing which can play into how much profit you can make.

In Bay Automatic Car Wash

In an in-bay automatic car wash, customers sit in their vehicles as they enter a wash bay.

Automatic car washes will clean vehicles quickly and efficiently. They typically are very precise in their product dispensing and application, these factors allow an automatic car wash to wash more vehicles and use less product at the same time.

Of course, the equipment, location and other types of costs will likely be higher in this car wash, even more so in tunnel car wash situations.

Full Service Car Wash

Full-service car washes do it all, exterior washing, interior cleaning, and specialty services, all at the customer's convenience as they leave the car with the staff.

This type of car wash charges more for their services as the employees do the bulk of the work, which in some cases means having a higher margin.

These washes have more costs and more employees to pay to get their washing done, which can lead to a lower profit margin than a machine quickly cleaning a vehicle.

What are Other Ways to Help your Profit Margin?

As important as the cost per car is, there are other factors car wash owners will want to look at when looking at your profit margin.

Car Wash Prices

It is important to price your services competitively but also high enough that your car wash can make a profit.

Charging too much can turn away customers but charging too little will find your business losing money.

Do some research for other car washes in your area, understand all the costs you have - chemical and others, and then find the sweet spot where you can offer your customers great value but also make your desired profit.

Operating Expenses and Fixed Costs

We discussed chemical-related costs, but all the other operating costs your car wash will face will impact your margin.

Leasing or building fees, property taxes, water usage, electricity, car wash equipment, and repairs are just a few examples of the many types of costs your car wash will have. No car wash owner would want to pay more for something if they did not have to.

So do your research on pricing options and decide what is the best choice to allow you to achieve your desired quality but also keep your costs low enough that you can achieve your desired average profit margin.

Additional Services

Add-on services are a great way to achieve a higher margin when a customer comes in to get their car washed.

Examples can include premium car wash packages, vacuuming, mat cleaning and air fresheners/deodorizing.

Customers that come in for a car wash may decide to also get another service done as they are already there, this is a great opportunity to add some additional income as these services typically have great profit margins.

Car Wash Subscriptions

Offering car wash subscription packages can be a great way to guarantee monthly revenue. Having customers pay in advance will help you achieve predictability and reliability when it comes to your revenue.

Customers that take advantage of the subscription packages typically are loyal, resulting in more reliable income and more revenue. Subscriptions are also cost-effective for car wash owners because most of the customer base won't wash their cars enough times to reach the break-even point.

Having a higher number of customers with fewer visits will result in more profit and reliability.

Want to Improve your Cost per Car? Contact Turtle Wax Pro and Transchem Group

Turtle Wax Pro prides itself on not only providing high-quality car wash chemistry but doing so at an affordable rate.

Backed by the Turtle Wax brand, with over 75 years in car care, our customers, clients, and partners within the car wash industry often see their cost per car going down and quality of results going up, while using our products.

If your car wash business is after achieving a lower cost per car for your existing car wash, or is simply looking for great car wash chemistry, contact us!

How Much To Wash A Car: DIY Or Car Wash?

One of the common responsibilities that comes with owning a vehicle is keeping it clean.

Vehicles get dirty, whether it's being driven constantly, sitting outside, or even in your garage. Dust, dirt, water marks, salt marks, and more can all sit on your vehicle, ruining its appearance and sometimes causing rust and other more serious damage.

Factors such as the time it takes to clean the car and how much money it costs are some possible obstacles that can come in your way when trying to maintain your vehicle. Ultimately, owners who want to clean their vehicles and have car detailing,  encounter a wide range of costs, depending on the products, services, and time used.  Hand car washes and car detailing at home, for instance, is very economical compared to commercial detailing services or the average car wash cost, but on the flipside, are very time consuming.  

So let's take a look at all the different options you have when it comes to car washing and which is the best option for you and your time and money, while keeping your vehicle looking bright and shiny.

What are all the different cleaning options when it comes to car washing?

To figure out how much you'll need to spend to wash or detailing a car, you will want to know all the different aspects to car washing. That will decide on which car wash option you should choose and if you need any supplies to get the job done.

Exterior - Car's Paint, Body Panels, Windows and more

The exterior of a car is one of the first things that will come to mind when thinking about car washing. Most car wash businesses will offer this service, for a range of prices. A self service car wash is cheaper than a tunnel wash, but you can save money in the long run doing it yourself (after purchasing basic materials and products).

Tires and Wheels

Wheels and tires can get quite dirty from being on the road, and they're sometimes tough to clean. Again, most wash options will take care of your wheels but if you plan on doing it at home, you will want to get the proper tools such as a tire cleaner, tire shine, and brush made for the job.

Interior - Car Detailing

The interior cleaning of a vehicle can make a dramatic difference to any vehicle that has been used for a while. It involves more manual labor, and can take some time to complete the task. Not all car washes will offer auto detailing services so look into which service provider has add ons such as detailing, are car detailers exclusively, or you can try tackling the task at home.

If you're considering getting your car detailed, you will want to look around and understand the average car detailing prices. A car detailing service will typically cost more than exterior based cleaning jobs.

Auto detailing prices can vary based on the cleaning situation and company offerings: whether you are dropping off the car, if they offer mobile detailing, the vehicle size, and the condition of the vehicle, can all impact a car detailing cost.  

Engine bay

Extras - Engine Bay

Cleaning the engine bay is an example of an extra cleaning area that most car owners do not get done very often for their vehicles, but the difference can really be night and day as there is likely lots of dust and dirt that has accumulated.

As this is a specialized service, you will want to look for a business that offers it. Specialized and additional services in general will be more expensive than a regular car wash, as it may require special products, tools, or training.

Methods to Car Washing... and Relative Price Points

The car wash cost you will have to pay will not only depend on what specifically you're looking to get cleaned, but also how you will want it to be cleaned.

At Home Car Washing

Over time, it's cheaper to wash your car at home but it can take a bit more time and effort.

The costs related to washing your car at home will largely be purchasing the needed car wash products and tools.

This will include but are not limited to:

  • Car wash soap
  • Car wax, sealant, or ceramic coating
  • Tire dressings and cleaners
  • Car sponge
  • Microfiber cloth
  • Buckets
  • Hose with water
  • Drying towels

Over time, the at home washing might be your cheapest option but buying all the needed supplies and products can be a larger amount of money than utilizing other cleaning options.

Mobile Car Washing and Car Detailing Costs

Mobile car washes and car detailing services are also an option if you don't have the time to wash your car at home, or to take your vehicle to a physical location of the same service.

Usually, mobile services will come to you and offer a variety of packages based on what kind of cleaning job you're looking for, such as exterior cleaning, ceramic coatings, and detailing the vehicle's interior.

Since someone will be washing your car by hand and coming to your location, this type of car washing will cost more than some of your other alternatives. And of course, the price will depend if it includes the car detailing cost or if it's only exterior cleaning being done.

Automatic Car Wash

Automatic car washes will be the most convenient as they can wash vehicles quickly.  Since a machine is doing this cleaning entirely, it will also be cheaper than paying for another individual to do your cleaning, but the average cost is still more than the DIY approach.

Self Service Car Wash

This is the most cost effective way to wash your vehicle, as you will only pay for what you use and it usually costs less than an automatic car wash.

This is often the most cost effective way to wash your vehicle, while avoiding to buy all the products and tools yourself. Since the actual cleaning is done by you, it isn't as quick as an automatic alternative, but will generally cost less. And as you will use the self serve wash's products and equipment, it is generally more convenient than the DIY method of getting your car cleaned.

Full Service Car Wash

At a full service car wash, many car wash services are offered for the exterior and interior of a vehicle, but this is reflected in the car wash cost.

Since they use a team of employees to do multiple services like auto detailing, this is usually the most expensive option available, but you can find a package that also suits your needs.

What is the best value car wash or car detailing service?

Well, the answer isn't so simple as "how much to wash a car?" This answer depends on many factors, such as what do you expect to be washed, how quickly, how conveniently, and how high quality a job do you expect to be done.

All types of car washing options can be great options depending on your situation.

DIY or self service car washing may be the most affordable options, but initial investments and the time it requires to do the cleaning may guide individuals to look at the more convenient options available for a moderately more costly basic car wash.

Nowadays, automatic car washes are very affordable and need just a few minutes to completely transform any car from dirty to clean, but do have a higher average cost.

If convenience is most valuable to you, the mobile washes, full service car washes, and auto detailing businesses take all the work out of your hands and can deliver a level of detail (often including interior cleaning and specialized jobs) that the other options cannot deliver.

We hope you find the car care option that is the perfect balance between cost and convenience for you!

Discover More Great Car Washing Articles with Turtle Wax Pro

Turtle Wax Pro is the commercial line for Turtle Wax, the industry leader in car care products, and we have been supporting car wash businesses of all types for decades.  Be sure to check out our other car wash articles for everything there is to know about car washing!

Car Washing at a Dealership

With a vast selection of services, car dealerships are the go-to for any vehicle need: from buying and selling cars to trading in old models and servicing them. But, one service that is not always thought of when it comes to dealers is car washing.

Car washing can be a huge asset to many dealers as it adds value to your customers and will keep them coming back because you went the extra mile.

Washing Cars at a Dealership

An increasingly popular service that vehicle dealerships have started offering is a car wash.

Cars dealers have dozens, sometimes even hundreds of cars for large dealerships, in their inventory that need washing as they sit outside, are test driven, and accumulate dust.

Not only do they have their inventories, but many dealerships also have service centers that take care of consumers' vehicles.

Customers who come in for a service visit, such as an oil change, can have their cars washed as well, which will help ensure that the same person comes back to your dealership in the future.

Having a car wash to use for all of these vehicles in and around the facility can be an extremely valuable asset to your business.

Why your Dealership should have a Car Wash

There are numerous unique benefits to having a car wash at your dealership.

Customer Satisfaction

It leaves your customers with a better feeling about their vehicle, and ultimately about your dealership.

When customers bring their cars in to be serviced, they expect to receive them back complete.

But when they see their car clean, bright, and shiny, it adds another level to their experience.

In House Washing

As mentioned, car dealerships have many cars in their inventory that they need to look their best when it comes time for potential buyers to come see and drive their prospective vehicle.

Usually, car dealers will have to hire contractors to come and clean the vehicles on a need-be or regular basis but over time, this can end up costing a lot more than doing it in-house.

Having a car wash at your dealership means the bulk of the regular cleaning of your cars from dirt and rain evaporating into water spots can be done at your convenience for less.

Leveraging a Free Car Wash

Once you have a car wash to utilize, you can leverage free car washes to add value to your consumers.

Whether it's a package of free car washes with a purchase of a vehicle or your car getting cleaned when you get it serviced, this is a great tool to separate your business within the market.

At first, you may think that a simple car wash may not make that much of a difference but consumers seeing their car clean brings immense value as cars are one of the most valuable things a person owns.

This is especially true when it's a free car wash and customers are not expecting their car washed. A free wash is a small step that will put smiles on your customer's faces and build their loyalty.

Car Washing for Dealerships Made Easy

Opening a car wash at a car dealership is much like opening a car wash anywhere else. But dealerships can get away with operating with a much more simple and less extravagant car wash setup.

Since customers typically will never see the car wash process, the need for marketing materials, signage, fancy colors, and scents is diminished and a basic wash can be done instead.

You will still want to be sure that you have a premium car wash to produce a great-looking vehicle that is washed safely.

How to open a car wash at your dealership

These are some of the aspects you will need to consider when opening a car wash at your dealership.

Find a Supplier for Car Washes

You will want to find an experienced and reliable car wash supplier to help you run your car wash within your dealership.

A great car wash supplier such as Turtle Wax Pro and Transchem will help guide you on the right equipment and chemical options for your vehicle market and location. Along with the necessary training, tuning, and general knowledge to help you find success while operating that end of your business.

This will prove to be one of the most important aspects of opening your car wash.

Car Wash Chemistry

It is important to understand the chemistry behind car washing and what right combination of chemicals will be optimal for your situation.

As mentioned, you can primarily focus your chemistry efforts on achieving the best-looking clean car you can, rather than searching for the best sensory experience that regular car washes aim to satisfy.

As far as chemical types go, the basics will cover the majority of what a dealer car wash will need. Being a presoak, car wash detergent, wax or another surface protectant, and a drying agent.

This would classify as a basic car wash setup and each step will have an important role to play in cleaning and protecting the car's paint and body.

Car Wash Equipment

The type of equipment you will need to open a car wash at your dealership depends on the size and scale of vehicles you are planning to service.

A standard in-bay automatic car wash will work and be most suitable for most dealerships but your exact situation may differ.

Some car dealerships may choose to use a hand wash with self-serve equipment but the washing process will take longer and will demand more employee effort.

In general, you may want to consider equipment that has a lower profile, size wise and potentially even noise levels.


Having trained staff is paramount in achieving a successful operation for all car washers. You may want to hire new workers just for the car wash space or train your service advisors.

They will need to understand the chemistry, safety protocols, and general maintenance of the car wash.

They must also be able to diagnose problems quickly should they arise to minimize any downtime while servicing customers' vehicles.

Interior Cleaning for Car Dealerships

We've focused on the exterior cleaning of vehicles as that is more practical for car dealerships because they can use auto car washes.

But the interior of vehicles will also need to be cleaned, especially when it comes to accepting trade-ins from customers.

It may be smart to continue to outsource the interior cleaning as you will need to have dedicated staff and time to clean it in-house but for the dealerships with a high enough trade-in volume, doing it in-house can prove to be a great decision.

Considering Opening a Wash at your Dealership? Contact Turtle Wax Pro and Transchem

Turtle Wax has been the leading car care brand for over 75 years, speaking to its quality and ability to produce results. That combined with our experience in supporting car washes from dealership car washes to tunnel systems makes us the car wash supplier you will want to speak with if you're considering opening up your car wash.

Opening a car wash within a dealership is slightly different than doing so regularly and you will want expert assistance in deciding your best course of action.

Franchising a Car Wash: What you Need to Know

The car wash industry is a great opportunity to own and operate a profitable business. But there are many factors that go into running a successful car wash business and that can make the task of starting one daunting.

Opening a new car wash franchise location is an option to consider for potential car wash owners to mitigate some of that difficulty and risk instead of starting a wash from scratch.

In this article, we will discuss some pros and cons behind franchising a car wash with the goal of helping you decide if it is the right choice for you.

How to Start a Car Wash Business

There are different ways to open car washing businesses, and we'll briefly cover a few of them here.

From Scratch

Starting a car wash business from scratch involves doing everything from the ground up:

Finding a suitable location and building, getting the permits and legalities sorted, finding a car wash supplier, etc.

All of these variables can be difficult to manage and sometimes carry a high amount of risk.

On the other hand, it gives you ultimate control on your car wash which if done well, can bring great results and profits. We have a great article on how to start a business plan.

Buying a Car Wash

Buying an existing car wash is another option. In this method you can find a car wash already in operation and buy it from the current owners (if willing).

This can be a great way to enter the market quickly with an established business, but it also means you won't have as much flexibility over the operation or potential for growth of the business.

You may have to overcome some mistakes and challenges from the previous owners, but having the business foundation already set can be of very good value, and can make financing easier!

Franchising a Car Wash

A third option is franchising a car washing business.  

Car wash franchises can provide a great way to get your foot in the door of the car wash industry, plus you will be gaining business experience and guidance from an established business.

By franchising, you are essentially entering into an agreement with an existing car wash brand and using their business model, branding, and technology to quickly enter the market, but you will have other expenses such as franchise fees to consider.

That said, navigating challenging details such as finding a car wash supplier, getting your chemicals and equipment combination right, and training become much easier when you are learning from an existing successful car wash.

Turtle Wax Pro operator, Wett Car Wash, in Chicago, IL

Pros and Cons of Car Wash Franchises

A car wash franchise offers a few unique benefits that makes it an attractive option to some investors.


Operations & Support

Franchising a car wash comes with operations and support from the franchisor. Their existing car washes already have a day-to-day operations strategy and car cleaning processes that lead to results, and is something that will be adopted to the new wash as well.

This support should help you navigate challenges that may arise as you start your business and give you access to proven methods of running a successful car wash.

Branding & Marketing

Another benefit of franchising is the ability to leverage an existing brand identity for marketing purposes.

Since the franchisor already has an existing brand identity and customer base, you can tap into their marketing channels to quickly generate leads for your car wash.

Turnkey Solution

Franchising a business also eliminates many of the up-front challenges and costs associated with starting from scratch.

With franchising, many of the details are taken care of, guiding you through the process of getting started, and you can have a turnkey solution ready to go with the help of the franchisor and their established methods.


Lack of Flexibility

Since franchising is buying into an existing car washing company, you will have to follow their rules when it comes to business.

This can lead to a lack of creative control and flexibility for the new business owner.


Franchising also comes with high costs associated with it due to royalty payments, start-up fees, etc.

This is something that needs to be taken into account when evaluating the option.

Should you Franchise a Car Wash?

Car wash franchises offer an attractive option for entrepreneurs looking to get their foot in the door of the industry quickly and with minimum risk.

At the same time, franchising comes with additional costs and less control than starting from scratch. Carefully reviewing the many pros and cons and researching various franchise options, and how they meet or don't meet your needs is critical before making your decision.

Regardless of the option you choose, getting a car wash business off the ground successfully requires research, planning and hard work. But going through a franchise may make the path to success a little easier than other avenues.

How to Choose your Car Wash Franchise

Once you have decided to pursue a car washing franchise, the next step is to pick the right one.

There are many factors to consider when selecting your car wash franchise. Of course, the franchise and the franchise owners may not deem everyone acceptable as there is usually a process to screening franchise buyers.

Existing Clientele

It is important to research the existing customer base of a potential franchisor.

A successful car wash franchise should have solid customer base of car owners and positive reputation in the area where you plan to open your business.

Quality of Services

The quality of the car wash is one of the most important factors you should be considering.

A stellar car wash is what all your future customers will be expecting when coming to your business, thus, you will want to be sure that the franchise you are considering provides a quality car wash.

You can be sure the best car wash franchises utilize quality car wash equipment and chemistry, and have trained their staff well.

Price & Fees

The price and fees associated with a potential franchise should also be evaluated when considering car wash franchise opportunities. Different franchises will have varying amounts of initial and reoccurring costs that you will need to be prepared for. The initial franchise fee and royalty fees are usually set standards by the franchise and you may need to look around before finding the ideal range for you.

Values and Similar Goals

You will want to consider the people-side of the business as well. This entails personal/business values, necessary skills, business goals and expectations. If something does not align, it may be an important sign to look at another franchise opportunity.

Different Types of Car Washes to Franchise

Even when franchising, you will want to consider what type of car wash do you want to operate. That may even help you narrow down which franchise you will like to pursue.

Mobile Car Wash Franchise

Mobile car wash franchises provide services to residential and commercial customers at their own home or desired location.

This eliminates the need for a physical location, allowing you to operate your business anywhere at any time with fewer overhead costs.

This type of business uses more manual labor than automatic options.

Self-Serve Car Wash Franchise

This type of car wash involves wash bays that offer application wands for customers to apply product and rinsing to their own vehicles. The car wash equipment, and start up costs are often cheaper than other systems, but customers will also generally pay less to wash their vehicles as well.

In-bay Automatic Car Wash Franchise

In this type of car wash, everything is done by machines. Cars drive into an available bay, and machines start cleaning around the parked vehicle.

Expect minimal employee involvement in the cleaning process but they will need to help behind the scenes such as loading chemicals, customer service, and ensuring operations run smoothly.

Automatic washes can come in both friction and touchless varieties and are both lucrative options to invest into.

Tunnel Car Wash Franchise

Tunnel car washes involve cars driving through a 'tunnel' of automatic car wash systems, cleaning multiple vehicles at once.

Tunnel car washes can handle the most traffic of any car wash option but usually need a substantial investment compared to other options, due to extensive equipment setups and more land to build the tunnels.

Full Service Car Wash Franchise

Full service car washes are car wash businesses that will not only clean the exterior of vehicles but other car wash services as well, such as detailing services and interior cleaning.

This type of car wash will charge consumers the most but they also are the most time consuming and will need many employees as most of the process will be manual.

Truck Wash Franchise

Truck washes or fleet washes are similar to car washes, only they generally service larger vehicles such as pickup trucks and buses. The chemical and equipment selection for truck washes can be different than for regular vehicles.

These can also be a very lucrative business, with less competitors (but also less customers on the road than standard vehicles).

Considering Joining a Car Wash Franchise?

Turtle Wax Pro and our parent company Transchem Group support car wash businesses of all types around the world. There are many benefits as well as cons to a franchise to consider, but they ultimately can be an opportunity for you and the franchise owners to make high profits!

If you would like to look at options for getting started in the car wash industry, Transchem Group offers consulting services. If you're considering the car wash franchise route, but aren't sure it's right for you, we can support in finding a great choice for your business goals!

How to Set Up a DIY Car Wash

A washed car makes a great looking car. That reason alone should give car owners some incentive to get their vehicles regularly washed. Add to that  dirty vehicles can be an eye sore, experience damage to a car's finish over time from salt and other debris, effect the resale value, or even affect your driving ability.

Normally on this blog, we discuss the benefits of a commercial car washes, and how to make these businesses flourish. Naturally, we think these still provide great quality and convenient wash options for consumers. As consumers, you have lots of different options to get your car washed from self-serve stations and automatic car washes, but sometimes doing it at home is a viable option for those who are particular about their vehicle or want to save some money by doing it themselves.

Let's discuss how you can set up your own car wash at home in DIY fashion and how it compares to going to a car wash to get it done!

What do we mean by A DIY Car Wash?

A DIY car wash is just what it sounds like: a car wash that you do yourself instead of going over to a commercial car wash.

It is a hand wash comprising of a variety of 'home' equipment such as sponges, cloths, and a hose rather than machinery.

Can a DIY Car Wash work just as well as other Car Washes?

Absolutely! With the right supplies and some elbow grease, you can get your vehicle just as clean as a drive through car wash.

Car Wash Chemistry for the Perfect Wash

There are many different products on the market for cleaning cars, we'll mention a few of the more important options you should use to clean your vehicle at home!

As far as brands go, we recommend looking for Turtle Wax products as they are one of the best options you'll find. Turtle Wax has been providing car care for over 75 years with a 97% consumer brand recognition. That speaks to their great quality and ability to produce results. Turtle Wax products are even made without harmful chemicals as they are environmentally conscious.

As always, whatever products you decide to use, be sure to read and follow the directions listed by the manufacturer.

Car Wash Soap

Soap designed for cleaning cars is one of the more important things you must use in your hand wash. It will remove the dirt, grime, bug splatters and bird poop off the vehicle's surface.

Sidebar: Can I use regular household soap to clean my car?

While it will remove the dirt and bird droppings, we would advise against using other types of soap to clean your car other than one that is designed for the job, especially dish soap.  Regular dish soap can negatively affect your car's finish, looking too dry and not shiny; you can trust that car wash soap is better designed for your vehicle.

Wax, Ceramic, or Other Surface Protection

Some type of surface protection is always recommended to protect your vehicle and add a great looking shine. Car wax is one popular option, known for providing the best looking shine. Some wax coatings include additive ceramics or sealants that may add even better protection to your car's paint from direct sunlight UV rays and the elements.

Glass Cleaner

Another important product is a glass cleaner. This will help keep the windows, mirrors, and other glass surfaces on your vehicle crystal clear. We recommend pairing this with a microfiber cloth to get great results. Some options include hydrophobic properties which will help rain water bead and roll away when driving.

Wheel Cleaner

Wheels collect a lot of dirt and grime from the roads, while this product is not necessary for every wash, great looking wheels can make a big difference.

Specialty Products

If you have any particular concerns for your vehicle such as scratches, dullness, etc. you can find specialized products that are made to tackle those issues, even when hand washing!

Some examples of specialty products are head light restorers, trim restorers, and bug removers.

Tools you'll need to Wash Cars at Home


A couple of buckets to hold water, your cleaning solution, and to clean off dirty sponges is a must to wash your car.

Sponges or Wash Mitt

A soft sponge or wash mitt is the best way to apply car wash products and clean a dirty car safely in a hand wash.

Wheel Brushes

Wheel brushes are important for getting into those tight crevices and removing dirt, grease, and brake dust from the wheels and brake pads.

Microfiber Towels

Microfiber cloths are ideal in hand washes, for wiping off your vehicle or applying product as they are extra soft and won't scratch the surface while making your car clean.

Drying Towels

A drying towel is another tool you should have to dry the car from all the water that will be on the surface. This is an essential step to prevent any water spots as the residual water will dry onto the car.

Garden Hose or Pressure Washer

Using a pressure washer can make the car wash process much faster and easier. But a hose will do the trick in case you don't have access to one. Try to limit your water usage when spraying down your car as it may flow form your own driveway into your storm drain or sewer system. Note that hard water from a hose can leave unwanted spots, so it can be important to wipe your vehicle dry when home washing.

How to Wash Your Vehicle at Home

Now that you know what products and tools you need, lets get started on the process to cleaning cars at a home wash.

Pre Rinse

The first step to a successful hand washing is to give your vehicle a good rinse with just water.

This will help remove all the dirt and debris on the surface and prepare it for washing. To do this, use a garden hose or a pressure washer if you have one available.

Wash your Wheels and Tires

Next, it’s time to tackle hand washing those wheels and tires. Start by applying a wheel cleaner of your choice and use it per the manufacturers instructions.

After that, use a wheel brush to agitate the dirt and then rinse it off.

Wash the Body of the Car

Now that the wheels and tires are clean, it’s time to move on to hand washing the body of the car.

Fill a bucket with warm soapy water and use a car wash sponge or microfiber mitt to lather your vehicle in suds.

Rinse and Dry

Once you’ve finished hand washing the car, give it one final rinse with clean water and then dry it off using a drying towel. This will help remove any remaining dirt and water spots on the surface of your vehicle.  

Surface Protectant

Finally, you can apply a wax or surface protectant to add an extra layer of protection and shine to your vehicle. This will help keep it looking clean for longer and make future hand washing even easier.

At Home Car Washing vs an Automatic Car Wash

Even though the objective between going to an automatic car wash and doing washing your car at home is the same - achieving a great looking, clean car, there are some differences to them.

At Home Car Wash

At-home car washes allow you to control the cleaning process and work with a variety of soaps and other products.

You also don’t have to worry about the car being touched by moving brushes and parts that you may encounter at non-touchless wash options.

However, washing your car yourself will require you to have all the products, cleaning equipment, access to water, and a good amount of time to devote to the task. But that time and effort may help you save money in the long run.

Automatic Car Washes

Automatic washes uses machinery and equipment that will do all the work as you sit in your vehicle. This will make for a much easier and quicker experience than washing your car yourself but that convenience comes at a cost.

Also, if you go to a quality car wash, you can trust that they have tested their car wash chemicals to achieve the best clean possible which is something that is hard to perfect as a home washer as you probably will not be trying every product in the car care aisle.

Discover More Great Car Washing Articles with Turtle Wax Pro

Turtle Wax Pro is the commercial line for Turtle Wax, the industry leader in car care and we have been supporting car wash businesses of all types for decades.

Be sure to check out our other car wash articles for everything there is to know about car washing!

The Benefits of Fleet Car Washes

Many commercial businesses rely on their fleets for their business to operate. Whether it's large trucks, delivery vans, snow plows, or taxis, they need to be cleaned like all other types of vehicles.

Clean vehicles mean better presentation on the road and when interacting with customers and clients, which is exactly why it is a priority for all businesses that use fleet vehicles to ensure that they are washed consistently.

Your car wash can serve those consumers for large increases in revenue to you as that can mean dozens, if not hundreds, of washes to your facility on a monthly basis.

What are Fleet Car Washes?

Fleet washes are ordinary car washes but they serve fleet vehicles as some sort of fleet washing program.

These fleets could be large cargo trucks, delivery vans, or even smaller businesses with multiple cars. Fleet vehicle washes are designed to be fast and effective so that large numbers of vehicles can be efficiently washed in a short amount of time.

For example, a company with a ford fleet may be interested in setting up a program where their vehicles can be washed weekly. Instead of having their vehicles pay per wash, they will use a fleet vehicle wash to create an agreement where their fleet can be washed with a variety of incentives. The number of vehicles and washes included in such an agreement will depend on the business, customer, agreement model, and any fleet managers.

The Benefits to Offering Fleet Programs

Source of Revenue

The primary benefit of offering a fleet program is that it brings in extra income and can bring in more customers.

Every new client you can gain will have many vehicles that will need washing on a regular basis. Large fleets will be a huge boost but even a small fleet can be a welcome addition to your car wash.

Creating Relationships

Offering your services through fleet programs can also help to establish a relationship with your clients that can lead to long-term loyalty and repeat business when they add new vehicles.

Not only can this lead to referrals, but other organizations will be astounded by the quality of work you do as a vendor or admire the cars that your contacts drive. This may encourage them to come and collaborate with you too!

Mobile Fleet Washes

In addition to the benefits of fleet programs, you can also offer mobile fleet washes.

This is where a trained employee will come to your customer's location and provide a full car wash service with all necessary supplies and support. Generally, mobile pressure washing and fleet washing services include a variety of packages and options that appeal to different customers.

This is a great option for those who don't have the time, team or resources to bring their fleet to you, or if they simply want the convenience of having someone come to them.

This is also a great way to expand your services and reach potential customers that may not have otherwise known about you.

How to Start your Own Fleet Program?

You can either start your own car wash as a fleet wash or if you have an existing car wash, you can add it as a service you offer business!

Starting a Fleet Program at your Existing Car Wash

If you already own a car wash, adding a fleet program can be relatively easy, given you have the right supplies.

You'll need to decide what services your car wash will offer, what kind of vehicles you will serve, up to how many vehicles, and the process on how workers will get their cars washed, along with ironing out any details.

One example of a barrier can be your current wash isn't equipped to handle large trucks, and if you want to serve companies with trucks you will need to get suitable truck washing equipment and the right chemicals for the job.

We recommend contacting your car wash supplier and let them know about your potential new clientele and adjust your chemistry and equipment accordingly.

After you have mapped out the logistics, it is time to announce your service and advertise it so interested companies with fleets can contact you.

Starting a Fleet Program from Scratch

If you are planning to start a fleet washing service from scratch, you will need to create your car wash. That means finding a location, finalizing legalities, buying the necessary equipment, finding the right chemistry and everything in between.

Reach out to car wash suppliers (like Transchem and Turtle Wax Pro) on what you envision your fleet wash to look like so they can guide you through the process and help you get running!

Considering Running a Fleet Car Wash? Reach out to Turtle Wax Pro and Transchem to see how we can help!

With decades of supporting truck washes and automatic car washes of all types, Transchem along with Turtle Wax Pro has just what you need to get your fleet washing business up and running.

Whether you are a new wash just starting out or an existing car wash adding a fleet program, we can help guide you to see not only your best equipment and chemistry options, but also how to market your service effectively to help you reach those commercial consumers you need.

Car Wash Ideas to Help you Get New Business

The car wash industry is great space to be in. With no single car wash company owning more than 5% of the market share, there is lots of room for local car washes to operate.

But with so many car washes around, how can you stand out? That is the topic we will be discussing today, how your car wash can be different, attract new consumers, and retain old ones!

Car Wash Competition is Fierce - Be Prepared

Competition in the car wash industry is fierce and car wash owners need to come up with creative ways to stand out from the crowd. While traditional car washes are still popular, there are also plenty of innovative car wash ideas that can help you attract new customers and keep your business running smoothly.

Car Wash Ideas: How to Stand Out

Offer Specialty Services

One of the best car wash ideas is to offer specialty services that are not typically offered at a car wash, like auto detailing services. These services can help you attract new customers and increase your revenue.

Go Mobile

Going mobile is becoming a more and more common service for car washes. It allows you to serve a completely different and 'new age' market as you take your services to them.


Technology is getting better and better, and your car wash can implement that into its operations.

Whether it's making payment faster or easier, offering free wi-fi or developing an app for customers to view their washing history/sign up for subscriptions, there are many ways you can add technology to improve your business.

Reward Programs (Also called a Loyalty Program)

Rewarding loyal customers with discounts or free washes is a great way to get repeat business!

A free car wash is a popular example of a reward customers can receive. It is effective, not many people can walk away from free services.


Marketing your car wash business is essential to getting new customers and getting your name out there. Implementing your own marketing strategies can seem difficult but it will pay off with the influx of new and old customers coming to your car wash. Alternatively, you can lean on your car wash supplier for marketing help as they may have signs, banners, arches, and more available that can do the work for you!

Car Wash Marketing Ideas

Your marketing strategy can differ in many ways, these are just some ideas you can focus on.

Attractive Car Wash Signage

Attractive, eye catching, informative signage can really draw consumers into your car wash. Whether you build your signage or order them from your supplier, the right signage can make a large difference to the outside public. Best part is, its low maintenance!

Modern and Functional Website

A website is one of the first things consumers expect to see once they look up your car wash. Not having one can deter customers from going to your car wash as they might have trouble finding key information such as your locations, services, or hours of operations.

An ancient looking or non functional website can also deter potential consumers from visiting your car wash.

Social Media

Digital marketing in the form of social media is an opportunity to showcase yourself. Whether you use it as a news platform for business changes, new promotions, or you upload content for people to see, it is an opportunity for potential customers to see what your business is and then become a customer.

You can have social media accounts across different platforms to help you reach a wide range of people, social media is also a great way to launch a marketing campaign.


Everyone loves a good deal, so your car wash business running some promotions on its services is a great way to encourage customers to return or find new ones.

Partner with Local Business

Talk to your fellow local businesses in the area!

This is an opportunity to put your minds together on how you can help each other.

A local business based in your area (even if it is a completely different type of business) will understand and experience similar challenges as you are.

Maybe it will be as simple as putting each other's business cards or flyers at reception, or some type of event can be collaborated on. These are some examples that can attract customers for both of you.


Local radio, tv, online ads can also be a great car wash idea to draw in new customers and bring back old ones.

Advertisements can be information, catchy, funny, eye catching, and differ in many more ways. It gives you the chance to showcase how unique your car wash is over another, and could be the difference maker in someone choosing your business.

How to Retain Customers

Once you get new car wash customers, the next step is to retain them. To do this, car washes should have a friendly and knowledgeable staff, quality car wash services, and excellent customer service. Existing customers want to feel valued and receive a great wash for a price they like.

Don't Forget the Basics for Car Washes

While implementing new ideas, initiatives, and marketing might help you grab the attention of your consumer base, you still need to have a great service to be successful.

Your car wash equipment and chemistry both need to be tuned effectively to get the results both you and your customers want. Clean, shiny, and dry vehicles is what we're all looking for and to achieve that you will want to ensure your car wash is offering the best quality it can. Ensure you are happy with your wash quality by talking with your car wash supplier.

Got Car Wash Ideas of your own? Need a Supplier? Contact Turtle Wax Pro

Planning and implementing ideas such as these can affect your car wash greatly! But doing so is sometimes difficult without the right kind of support. That's why we've got your back!

Get in touch with Turtle Wax Pro who have been supporting car wash business of all kinds for decades! With a 97% brand recognition and some of the best car wash chemistry on the market, we have the tools that can help your business achieve the 'perfect' wash.

The Best Chemicals for Truck Washes

While there's certainly overlap, Truck washes face different challenges to car washes as they serve a different market. Trucks are bigger, can get much dirtier, and are often harder to clean, which is why you will want to be sure your chemical selection is the best it can be to tackle the job. Optimal chemicals will make the process easier, more cost efficient, and will leave you with better results.

In this article, we will introduce you to some considerations surrounding truck wash chemistry, and solutions you should look for!

What is a Commercial Truck Wash?

A truck wash supplies a great clean to large vehicles such as trucks, buses and industrial fleets who accumulate all types of dirty grime, debris, and road film.

The process involves applying specialized products and rinsing to remove dirt, salt, oil, grease, mud, and other contaminants from the vehicle's exterior and even those hard-to-clean fifth wheels!  

What makes a Truck Wash different than a Regular Car Wash?

Ultimately, even though both types of washes will use chemicals and equipment in a wash bay, they can differ greatly.  

While automatic truck wash facilities do exist, you're more likely to see manual (or self-serve) wash bays or mobile wash solutions with pressure washing wands to apply chemistry and rinsing.

Automatic truck washes on the other hand have machinery applying chemical and rinsing that moves around the truck (or alternatively, the truck slowly drives through it). Standard car wash facilities could not service trucks as they are not designed to handing the scale of these big vehicles, needing specially sized equipment including pressure washers and brushes that will deliver great results all around the large truck.

Truck Wash Chemicals: What you need to know

Truck wash chemicals are largely the same as chemicals for other vehicles, but they may have  differences in pH, as well as their strength in cleaning. Trucks handle some tough, dirty work, and truck washes are primarily focused getting a squeaky clean truck, more so than the shiniest, spot-free finish that is the goal of most car washes (though many truck washes add these features too with drying agents and sealants as part of the wash package).

There are some some chemicals a truck wash will want have for its business. At Turtle Wax Pro, we focus on premium chemistry for car washes, yet we'd like to mention that our parent company, Transchem Group, develops other chemistry lines as well. Today, we will be recommending some solutions from the AutoLux line, which makes a full line of powerful chemicals for cleaning powerhouse vehicles, like trucks, buses and other industrial and fleet vehicles.  


These truck wash supplies are designed to loosen the dirt and grit from your truck's exterior. They are usually applied at the start of the wash process, removing tough grime and allowing the other chemicals to do their job effectively.

Recommended Presoak:

ALCS-410/Discovery - Discovery is an extra-strength presoak that penetrates and removes the toughest dirt and grease from painted surfaces without scrubbing. As a bonus, at high concentrations, it can be used as a degreaser, engine cleaner, and even remove diesel exhaust stains.

Truck Wash Soaps and Detergents

Truck wash soaps are designed to cut through grease, oil and road grime, bugs and more. They can produce a lot of suds which help to lubricate the vehicle’s surfaces and carry dirt particles away with rinsing.

Recommended Products:

ALCS-14/Maxiclean Plus - This high pH cleaner that is designed to remove the toughest of road film and diesel tracking. This cleaner is so strong that it can even work if you have hard water present!

ALCS-440/PURPLE PLUS - This multi-purpose cleaner/degreaser is designed to clean engines, carpets, tires and vinyl siding.

Surface Protectants

Surface protectants are used to add protection and shine to vehicles. Protection from UV rays, swirl marks, and other elements will keep the surface looking great by adding a thin barrier from the outside world. Surface protectants come in a variety of forms such as waxes, ceramic coatings, and sealants.

Recommended Protectant:

ALCS-485/Cherry Sealant - Cherry Sealant is a scented paint sealant that enhances surface shine and protection.  

Aluminum Brighteners

Aluminum brighteners are an important chemical for truck washes as they help to restore polished aluminum surfaces. They help remove oxidation, discoloration, and other marks that may have been left on your truck’s polished aluminum wheels or exterior pieces.

Recommended Product to Brighten Aluminum:

ALCS-891/Aluminum Brightener - This is a powerful cleaner formulated to help remove road film, corrosion, rust, fuel stains, and oxidation from aluminum and stainless-steel trailers and tankers.

Looking for a truck wash supplier? Reach out to Transchem Group

Commercial Truck Wash Chemicals that Deliver Results

Discover the best truck wash supplies for commercial vehicles, with AutoLux, from Transchem Group.  The best products will tackle road grime, removing bugs, and unwanted exterior matter from paint, glass, plastic, metal and other surfaces!  Expect exceptionally clean results, reliably.

Contact us Here!

Looking for Premium Car Wash solutions?

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