When it comes to car care, there are a lot of different opinions out there on what’s the best way to protect your vehicle. One option that’s becoming increasingly popular is ceramic coating.
But is it worth the cost? Let’s take a look at how it works, why you should get one and what to avoid!
Ceramic coating is a process where a liquid polymer, typically composed of a silicon dioxide, is applied to the surface of a car. Then in some cases cured with heat. Occasionally titanium dioxide will also be included as a hardening agent.
This creates a hard, glossy finish that can protect the paint and clear coat from the outside world. There are many benefits of ceramic coatings, including protection against the elements, protection from harmful UV rays, hydrophobic properties, an enhanced gloss and resistance to small scratches.
The process of ceramic coating a car is not difficult, but it is important to choose a reputable source to get your ceramic coatings from, the wrong product or application can lead to problems down the road.
When done correctly, a ceramic coating protects and can add value to any car.
What Are Ceramic Coatings and Their Benefits?
A ceramic coating is a very thin layer of liquid polymer that is applied to a car's surface to create a protective layer between on the vehicle's paint and the outside world.
A good ceramic coating also helps to keep the car looking new for much longer, ensuring car owners feel good great after every wash.
Not only does it protect the paint and clear coat, but it also helps to keep the car clean. The coating acts as a barrier against dirt, dust, road film, water stains, bird droppings, tree sap, oil and grease across the entire car.
It also creates a hydrophobic surface that repels water, which makes it much easier to clean the car and helps to wick away water droplets in the rain for increased visibility while driving.
When incorporated onto the vehicle's surface, a true ceramic coating creates a hard, protective shell due to its crystalline structure leading to the ultimate surface protection.
The best part is that a high quality ceramic coat is very affordable. So, if you are looking for a way to add protective qualities to your car's paint job, ceramic coating is definitely the way to go.
The Benefits of a Ceramic Coated Car:
- Provides paint protection against the elements
- Creates a hydrophobic surface
- Helps improve the glossy look of a vehicle's paint
- Makes car owners feel amazing
- Protection from UV damage, oxidization and faded paint
- Slight protection from chemical staining
What Ceramic Coatings Won't Provide Protection From:
- Large scratches
- Swirl marks
- Rock chips
How Does a Ceramic Coating Work?
Ceramic coating is a process that is used to protect a car from the elements. Ceramic coating creates a barrier between the paint and the environment.
In a DIY ceramic coating, the coating are applied in a process that is very similar to painting after some surface prep. The car is first cleaned and dried, and then the ceramic coating is applied. It is important to make sure that the car is completely dry before applying the coating, as any moisture will affect the adhesion of the coating and induce water spotting.
The coating is then cured, typically using a heat gun or infrared lamp. Once the ceramic coating cures, the car is ready to be driven.
In a ceramic coating applied during a professional car wash, like a tunnel or in bay automatic, the ceramic coating is applied near the end of the car wash process after the car has been completely cleaned of debris and road grime.
The ceramic coating has now been applied to the vehicle's surface in liquid form using specially formulated chemistry to allow for quick adhesion and a semi permanent bond of the liquid polymer to the painted surface.
When used together with other car care finishing products like a car wax and drying agent you're sure to see car's paint take on a near reflective properties!
Choosing a Reputable Company like Turtle Wax Pro
When it comes time to choose a company to apply ceramic coating to your cars, it's important to do your research.
A reputable company like Turtle Wax Pro will has a team of experienced professionals who know how to apply the coating properly, when and where to apply the protective coating and how to achieve the best results.
We'll also be able to answer any questions you have about the process and the benefits of ceramic coating.
As a pioneer of ceramic technology, Turtle Wax Pro has implemented over 20 years of innovation into its industry leading, premium ceramic technology.
So, if you're looking for a way to protect your car paint, ceramic coating is definitely the way to go. Turtle Wax Pro can help you get the best results and ensure that your cars look their best for years to come.
The Process of Ceramic Coating on Cars
Ceramic coatings can be done with a DIY ceramic coating kit, by a professional car detailing shop or much more easily through a professional car wash equipped with ceramic coating technology.
DIY Ceramic Coating Kit
A DIY kit is a great way to protect your car's paint job. It involves applying a liquid to your car, and then curing it with heat.
When using a DIY ceramic, it is important to follow the instructions closely.
- Make sure that your car is clean and free of any dirt or debris.
- Apply the liquid coating to the surface of the car. Be sure to coat the entire car evenly.
- Allow enough time for the coating to dry completely.
- Cure it with heat.
What to Avoid
- Do not apply the coating in direct sunlight. This can cause the coating to dry too quickly and unevenly.
- Do not over-cure the coating. This can cause it to become brittle and crack.
- Do not apply the coating to a dirty or dusty surface. This can cause the coating to adhere poorly and come off easily.
If you follow these simple tips, you will be on your way to having a great looking car with a durable, protective finish.
Professional Ceramic Coatings from a Car Detailer
The process of applying a ceramic coating typically starts with a thorough cleaning of the surface of the car. If the surface is damaged in any way, it will need to be repaired before a ceramic coating can be applied. This ensures that it will have a smooth, consistent finish.
After the car is clean, the ceramic coating is applied with a brush or sprayer. After application, it needs to be cured with heat. This can be done with a special curing lamp or other heat source.
Once the ceramic coating is cured, it will create a hard, glossy finish that can protect your car's paint from road grime and weather. It is important to note that a ceramic coat is not a replacement for regular waxing and polishing. You will still need to care for your car's paint regularly to maintain its shine and protection.
Depending on the type of ceramic coating used by the auto detailer and the number of layers applied, the hard surface can last for several years before it needs to be reapplied.
Ceramic Coating in a Professional Car Wash
Ceramic coatings are most often applied in a professional car wash using a tunnel system.
In this type of system, the car is brought through a series of automated washing arches or sprayers, where it is first washed with a high powered detergent to remove any debris and then rinsed. Depending on the length of tunnel a regular car wax or carnauba wax will be applied next alongside a tire dressing.
The ceramic coating is applied near the end of the tunnel, and then the car is dried with high-powered fans.
This type of system can be very effective at applying a consistent coat of ceramic to the entire surface of a car. However, it is important to note that not all tunnel car washes are created equal. Some car washes may use lower quality ceramic coatings, or they may not apply the coating evenly which could lead to water spotting.
It is important to do your research and choose a car wash that has a good reputation for applying ceramic coatings correctly.
What to Expect After a Ceramic Coating is Applied
After the ceramic coating is applied to a car, it will be water repellant and be able to lightly repel dirt, dust, and other contaminants.
The coating will also help to protect the paint from fading thanks to UV rays and other forms of wear and tear.
The hard layer of coating can last a long time if properly maintained. It is important to keep the car clean and free of dirt and dust so that the coating will last longer. If the car is not kept clean, the coating may start to wear off over time.
How to Care for a Car That Has Been Coated With Ceramic
When you get your car ceramic coated, there are a few things you need to keep in mind in order to maintain the finish.
- Avoid parking under trees or other items that could drop sap, leaves or other natural materials on the car.
- You should either hand wash the car or take it to a professional car wash.
- Try to keep your car garaged or covered when you're not using it, as this will help protect the finish from the elements.
- Avoid using harsh chemicals or abrasive materials, as these can damage the coating.
What is the Average Cost to Ceramic Coat a Car?
DIY Ceramic Coating
The cost of a DIY ceramic coating kit can vary depending on the size of the kit. Generally, they range from around $25 to $200. Make sure to choose a kit with high-quality products that will provide the best results.
Turtle Wax's Hybrid Solutions lineup is an amazing cost effective way to apply a ceramic coating at home.
Car Detailer Ceramic Coating
The average cost to apply a ceramic coating to a car is around $500 at a professional auto detailer. This price can vary depending on the size of the car and the type of ceramic coating that is used.
If maintained properly a ceramic coating from a car detailer can last multiple years, longer than a DIY or car wash coating, hence the high costs.
Car Wash Ceramic Coating
The average cost to get a ceramic car wash package is around $25. This price can vary depending on the size of the package, what's included and the location where it is purchased.
Some washes offer unlimited monthly memberships that include a high quality ceramic coating for cars for as low as $40 per month.
Why Should a Car Wash Owner Provide A Ceramic Wash Package?
There are a number of reasons why a car wash owner should offer ceramic wash package to their customers.
One of the main reasons is that ceramic coatings can help to protect cars from dirt, grime, fading, and other types of damage.
This can be beneficial for both the car wash owner and the customer. The wash owner will benefit because they can charge a higher price for the service, and the customer will benefit because their car will be better protected.
It can also help to build customer loyalty. Customers who are happy with the results of the wash are more likely to return for additional washes or other services, and they may also tell their friends about the amazing car wash they received.
Offering a ceramic package is also a great way to differentiate your wash from other businesses that do not offer this service, attract new customers and grow your business.
As ceramic technology continues to become a mainstay in car wash lineups, don't miss out on the opportunity to provide the best wash in town.
How to Start Offering Ceramic Wash Packages at Your Car Wash
There are a few things that you need to do in order to start offering ceramic coating packages at your car wash.
Choose a Product
The first thing you need to do is purchase a quality ceramic product. As previously mentioned Turtle Wax Pro offers some amazing ceramic products including Super Hard Shell Finish, Ice Instant Shine and our brand new Titanium TX4 product line.
Market the New Wash Package
Once you have a quality product, the next thing you need to do is market the service. You can do this by creating signage for your car wash that advertises the ceramic packages. Turtle Wax Pro has marketing programs in place to help with this exact process!
Take Before & After Pictures of the Car's Paint
You can also include information about the packages on your website and social media. Don't forget to take before and after photos of cars that have received the coating so potential customers can see the results for themselves!
Train Your Staff
Finally, make sure that your employees are trained on the benefits of ceramic technology to be able to upsell your customers effectively. This will ensure that every customer is happy with the results of their wash.
By following these simple steps, you'll be well on your way to offering one of the hottest services in the car wash industry.
How To Upsell A Ceramic Wash Package
When it comes to selling a ceramic wash package, it's important to remember that not everyone is familiar with the technology.
This means that you'll need to take some time to explain the benefits of the coating and how it can help with paint protection. Make sure to emphasize that a ceramic will last much longer and provide better paint protection than a traditional car wash.
You should also point out that a ceramic can help to keep a car's paint looking shiny and new. Many customers are interested in this type of service because it can help their car maintain its value.
After you've explained all of this to the customer, it's time to close the sale. Be sure to stress that a ceramic coating is a great investment and that it will save them money in the long run.
You can successfully upsell your customers on a ceramic coating wash package if you follow these easy instructions.
Ceramic coatings are one of the newest and most popular services in the car wash industry. They offer a variety of benefits, including protection from scratches, dirt, grime, and fading.
If you're looking to differentiate your wash and attract new customers, consider offering a ceramic package. Be sure to purchase a quality product, market the service, take before and after pictures, and train your staff on how to upsell the packages.
As a car wash owner, it's important to understand the basics of what a ceramic coating protects so that you can effectively market this service to your customers.
With a little bit of knowledge and the right product, you can start offering this service at your car wash and watch your business grow!
By following the tips in this article, you'll be well on your way to offering a top-notch service that will keep your customers coming back for more.