When Jeff and Andrew Wright set out to build Revive Car Wash, they weren’t just looking to enter the car wash industry — they wanted to elevate it.
With a background in development and operations, the Revive leadership team knew one thing from the start: to win in today’s market, they’d need to design their business from the customer backward — not from the supplier forward. And that required a partner who shared their mindset. They found that partner in Transchem Group.
The Challenge: Starting Fresh in a Market Ripe for Innovation
Revive Car Wash in Kitchener launched by converting an outdated site that had been serving customers via a self-serve and in-bay automatic setup. While familiar, these formats didn’t offer the speed, consistency or modern polish that customers increasingly expect.
Jeff and Andrew saw the opportunity to bring the express exterior model to Canada in a bigger way — but they also recognized that many Canadian consumers weren’t yet familiar with it. That meant every touchpoint had to exceed expectations.
“The Canadian consumer doesn’t necessarily know what they’re missing out on.”
The Solution: A True Partnership with Transchem Group
From the early planning stages through to opening day and beyond, the team at Transchem Group served as an embedded partner, not just a vendor. They helped:
- Design equipment layouts and guide site planning
- Select and optimize Turtle Wax Pro chemical applications
- Deliver hands-on training for every team member — from senior managers to pay station attendants
- Troubleshoot problems in real-time, including an equipment issue on day one that was resolved without missing a single car in queue
Chemistry That Performs, Branding That Builds Trust
Revive’s focus on customer satisfaction meant that product quality couldn’t just be “good enough.” It needed to be visibly better than what customers were used to.
Key standouts:
- Turtle Wax Pro ceramics added noticeable shine and boosted customer perception of value
- Spot-free rinse systems addressed a common pain point — no more mineral residue or dry-down streaking
- The Turtle Wax name gave customers immediate familiarity and confidence
And it wasn’t just about the end product. Transchem helped co-create the in-tunnel signage and branding experience, from grand entry arches to lollipop signs that reinforced the value of each product package.
Customer Reactions: From Skepticism to Loyalty
Not every legacy customer was thrilled with the change — but many came back, and those who did had a different story to tell.
“One customer told us, ‘This is so much better. It’s faster. I don’t get my shoes wet. I love it.’ That’s exactly the kind of response we were hoping for.”
Today, Revive tracks feedback rigorously through surveys and real-time conversations. Every decision about new products, pricing or process changes is informed by what customers are saying on the ground.
Training That Scales With the Business
To keep staff aligned as they grow, Revive has integrated the Turtle Wax Pro Learning Center into its onboarding and development process. From chemical safety to customer engagement, the online platform helps ensure every team member is prepared — no matter their level of experience.
This ensures a consistent customer experience, even as the company expands to new sites and brings on new team members.
A Shared Vision for the Canadian Market
Jeff and Andrew believe that Canada is just scratching the surface of what modern car washing can be. And they’re confident Transchem Group is the right partner to help bring that vision to life.
What Other Operators Can Learn from Revive’s Journey
- Start with the customer and work backward. Design everything — from your equipment to your chemical mix — with the guest in mind.
- Don’t settle for average support. Your vendor should pick up the phone and show up on day one (and day two).
- Leverage the brand. Turtle Wax Pro isn’t just a chemical line — it’s a name your customers already know and trust.
- Invest in training. Empower your staff, and your customer experience will follow.
Looking Ahead: Growth with Purpose
With more sites planned and a growing membership base, Revive Car Wash is committed to raising the bar — not just for their own operation, but for the industry as a whole.
And with Transchem by their side, they’re proving that in Canada, car washing can be better. Cleaner cars. Happier customers. And a partnership that makes it all possible.
Want to Build a Car Wash Customers Love?
Transchem Group and Turtle Wax Pro provide the chemistry, service, and branding to help you launch — and scale — with confidence.
Let’s talk about your next site.
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