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Car Wash Signage: How to Best Use it for Success

Anyone familiar with car washes will know that there is a big emphasis on signage. Colorful arches, banners and neon-lit-up signs are all commonly seen at car washes.

These all play a special role in getting customers to look at your car wash business which turns into more customers.

What do we mean by Car Wash Signage?

Car wash signs are any kind of visual display that advertises or promotes your car wash business. This could be anything from a large sign outside the entrance to smaller signs, flags, or menu boards near your service bays and equipment.

How to Best Use Car Wash Signs?

The point of a car wash sign is to grab the attention of customers and make your car wash look more attractive!

Car Wash Theme

To best achieve that goal, you will want to be sure that your car wash signs are eye-catching and that they match the theme and brand of your car wash. Your vehicle wash may have a strict theme it follows such as having a mascot which you may want your signs to display or it may just be a certain set of colours.

Either way, you will want to be sure that your signs match the rest of your car wash in design.

Attractive Design

Your car wash signs should also be attractive and readable. The design of the message on the sign should be easy to read while still being visually appealing.

It's important that potential customers can quickly understand what your business is offering, so make sure important information such as deals or services stands out clearly.

High Visibility

Position them at the entrance of your community car wash or near any active service bays. You may even consider placing signs along the road leading up to your business so passing cars can see them.

Variety of Signs

Signs come in all shapes and sizes so you can get creative and create yours!

Using different types of car wash signs can also help draw potential customers in. From flags to banners, your car wash is sure to stand out with the right mix of signage.

Remind the Customer About Memberships

You can use car wash sign real estate to promote your monthly membership packages. This can be crucial for getting customers to join loyalty programs. You could even attract them to sign up for an account while they wait from inside their vehicle using cleverly placed QR codes. Car wash memberships are one of the best ways to increase sales for your business.

Different Types of Car Wash Signs

There are many different types of car wash signs, so we will focus on the main ones.

Arches

Arches are great for adding a visual experience to your car wash. They should be colourful, and pleasing to look at, and they will be something that your customers will remember about you.

Menu Boards

Menu boards are essential tools for car washes as they display what services you offer and your prices. These should be easy to read and make sure that they stand out from the rest of your signs.

They also should be pleasing to look at, they will be one of the most viewed car wash signs for your business.

Small Signs

Smaller car wash signs can be placed around your car wash, near your vacuums, in the line where the cars sit and wait, or even at the entrance of the lot.

They should display some key information about your brand, services or a promotion offer, such as a free upgrade with the purchase of two basic washes. This way customers may see it and choose to purchase it.

Road Signs

This will be the first car wash sign people see when they approach your business. It should be eye-catching yet simple enough for people to understand quickly.

Road signs are perfect for drawing attention to your car wash from a distance. This way you can promote your car wash to those driving by.

These should be placed along the road leading up to your car wash, and they should include photos and information on what services you offer and how to find them.

Be Creative!

As a site owner, when choosing material for your car wash signs or designing them, try and be creative. Add lights, reflective strips, buzzwords, or anything else that can help grab the attention of people just passing by.

Where to find Car Wash Signage?

Signage can be made through a variety of different methods such as a local sign shop but we would recommend leveraging help from your own company or car wash supplier.

At Turtle Wax Pro, we emphasize the importance of signage and marketing. That is why we work with all of our operators for feedback on how they can improve their marketing and support them on different signage options and design efforts.

Car Wash Marketing

Signage is all part of the marketing and advertising of your car wash. But it does not have to stop there. A site owner will want to try and implement more marketing efforts, to gain access to more customers and a presence in the market. Some other forms of advertising you will want to think about using are social media, print ads, and radio.

Looking at Signage Options? Contact Turtle Wax Pro

With over 75 years in professional car care, Turtle Wax is the industry leader in cleaning cars and making them look their best. Added to our experience in supporting car wash businesses of all types, we understand just how important of a role signage can play in the success of any car wash facility.

It is an aspect of maintenance you will want to be sure is done right and to do so, you will want to ensure your car wash supplier can help.

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