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Join car washers in 120+ countries who trust Turtle Wax®
unlock 80+ years of chemical innovation & brand equity
Get the highest valued car wash chemicals, marketing support & training in the United Kingdom!
About Turtle wax® pro
Turtle Wax® Pro is a leading innovator in the car wash industry, providing innovative car wash solutions and premium products to enhance vehicle care.
With 80+ years of expertise, we specialize in car wash chemistry and support services.
Dedicated to sustainability, Turtle Wax® Pro ensures eco-friendly practices across our operations.
Impress your customers with a shine they can't stop talking about
"Everybody knows Turtle Wax®. It has been around, one of the first waxes to be made for cars. As soon as we switched to Turtle Wax® we started getting a lot of feedback from our customers and that they can see the shine, they can see what the chemistry was doing to the car. The more they used it the better it got. They were so happy we switched the Turtle Wax® because they could actually see the difference."
why choose Turtle wax® pro?
Brand Awareness
Turtle Wax® builds customer loyalty and trust as one of the most recognized brands in international car care.
marketing support
Gain instant access to proven marketing and advertising materials, promotions, grand opening events, signage, and custom arches.
INDUSTRY LEADERS
We provide the best commercial car wash chemicals and technical support in the industry – at a price that sets your business up for success.
Eco-Friendly Products
As one of the world's toughest environmental certifications, the Nordic Swan Ecolabel is only awarded to products meeting ambitious environmental requirements.
The Turtle wax® pro difference
Win customer loyalty by taking your car wash from inconsistent shine to flawless finish. Feel confident by going from mystery costs to full chemical control. Stop putting out fires by training staff faster than ever.
Better shine. Better brand. Better support.
Power your car wash with one of the world's most trusted car wash brands and unlock £20,000+ in Bonuses:
Bonus #1 - TWP Brand Equity and Marketing Support Programs (Up To £10,000 Value)
By becoming a Turtle Wax® Pro distributor or operator you’re providing your customers with a brand they know, love and trust.
Turtle Wax® is unrivalled in international brand equity in car washing. Win more business with our brand recognition! Stop using ineffective marketing strategies and let our marketing team help you succeed.
Bonus #2 – True-Vue 2 Chemical Monitoring (£7,000/WASH Value)
As an operator, you could be eligible to receive a True-Vue 2 Chemical monitoring system when you sign a chemical agreement with Turtle Wax® Pro.
This advanced system allows you to monitor your operations remotely, anticipate demand with detailed reports, and receive real-time alerts about chemical leaks.
It's designed for easy loading to increase safety, prevent spills, and maintain a clean workspace.
Bonus #3 - TWP Learning Platform (£5,000 Value)
Before your first order arrives, your team will have access to our comprehensive learning platform. With over 30 hours of educational content, you'll gain the knowledge you need to successfully operate your Turtle Wax® Pro chemistry.
The platform covers best practices for chemical setups, water quality, sales, marketing, chemical monitoring, cost-per-car analysis and more.
It's also an excellent resource for training new hires quickly and efficiently.
Frequently Asked Questions
How do I keep my chemical costs under control?
Turtle Wax® Pro hyper-concentrates are designed to lower cost-per-car by delivering more active cleaning ingredients with less water. That means fewer drums to store, lower shipping costs, and consistently competitive cost-per-car even under market pressures.
Will your chemicals work with my system?
Absolutely! Turtle Wax® Pro products cover all ranges of car washes with additional products specifically formulated to succeed in targeted wash environments.
Are Turtle Wax Pro chemicals environmentally compliant in Europe?
Yes. All our formulations meet or exceed EU environmental regulations. We comply with REACH, the European Detergent Directive, and work only with suppliers who meet Cleangredients standards. We also manufacture under Nordic Swan Ecolabel certification – one of the most stringent ecolabels worldwide.
How do I know I’m mixing and diluting products correctly?
Consistency is critical. That’s why we offer the True-Vue 2 monitoring system, which tracks chemical usage down to the millilitre, prevents spills, and alerts operators of leaks. Combined with TWP Learn (30+ hours of free online training), your team will always know correct dilution ratios and application methods — reducing waste and keeping results consistent.
How do your chemicals perform in hard water or high TDS conditions?
Our formulations are engineered to overcome challenging water conditions through chelating agents and pH-balanced stages. This ensures consistent cleaning, drying, and shine even with high TDS water.
What kind of technical or business support do you provide?
We don’t just drop drums at your back door. With Turtle Wax® Pro you’ll have:
- Free training through TWP Learn.
- Real-time chemical monitoring via True-Vue 2.
- Marketing support (signage, arches, credits).
We’re committed to making your business more profitable, not just cleaner.
How much do chemicals really cost me per car?
On average, chemicals represent only 8–15% of a car wash’s operating costs. With Turtle Wax® Pro hyper-concentrates, operators typically see cost-per-car ranging from pennies to under £1 depending on package. Our formulations are engineered for low usage per vehicle — for example, many of our premium sealants use as little as 3–7 mL per car. That means more washes per drum, lower shipping costs, and better profitability.
where do you ship from? How will I get my chemicals?
We manufacture our chemistry in Belgium to ensure timely deliveries and the ability to meet or exceed environmental regulations like Nordic Swan. Sample products before you order to see for yourself why Turtle Wax® Pro is the global leader in car wash chemistry.
Ready to JOIN THE TURTLE WAX® PRO FAMILY?
Contact us now to discuss how Turtle Wax® Pro can help grow your business in 3 simple steps!
1. Apply.
2. Onboard.
3. Grow.