The Hurricane Express Wash story
Make your best wash an easier sell.
Put Turtle Wax® Pro chemistry and FIRE & ICE® branding behind your premium packages. See why Hurricane Express Wash credits the combination with helping its team upsell with confidence.
38%
Top Package Wash Growth
26%
Top Package Membership Growth
6.9%
Top Package Wash Share
7.4%
Single Wash Growth
$0.69
Average Wash Ticket Increase
~15%
Lower Reported Churn During Trial Period
Results based on Year-over-Year increase 2025 to 2026.
why hurricane express wash chose Turtle Wax® Pro
"If another operator were to ask me about Turtle Wax Pro, the very first thing I would tell them is that it would be a no-brainer." - Cameron Broom, Managing Partner
Hurricane began with a 30-day trial of Turtle Wax® Pro products. During that trial, Cameron reports about 15% lower churn. Hurricane then brought Turtle Wax® Pro branding and FIRE & ICE® products across its sites. Cameron credits the program with strengthening curb appeal, customer trust, and his team’s ability to explain the value of Cat 5+. He reports that the top membership package reached a 39% take rate.
Give your team a stronger premium offer.
Put a familiar name on your premium package.
Carry Turtle Wax® Pro from your entrance signage to your menu and through the tunnel. Give your team a recognizable brand to bring into the upgrade conversation.
Deliver a finish that backs up the sale.
Build your program with FIRE Bath, FIRE Wax, and ICE® Instant Shine®. Give your team concrete cleaning, shine, and water-repellency benefits to explain at the menu.
Make chemical handling easier.
2.5 gallon containers are easier to move and reload. TRUE VUE 2 systems have helped declutter the backroom across all 31 Hurricane locations.
Have experienced people behind your program.
Get help with chemical application, staff training, wash performance, and on-site marketing. Draw on Turtle Wax® Pro resources and service support as your team introduces and improves the program.
See how Turtle Wax® Pro performs at your wash.
Your equipment, water, menu and more all shape the result. Request a chemistry trial to evaluate Turtle Wax® Pro at your site and explore how the brand could strengthen your premium offer.
1. Tell us about your wash.
Share your location, wash format, and what you would like to improve. We’ll connect you with the right representative for your operation.
2. Build the trial around your operation.
Discuss product selection, setup, and the results you want to evaluate. Your representative will confirm the trial scope, timing, and terms.
3. Review the results that matter to you.
Evaluate the wash finish, chemical cost per car, and your team’s experience. Discuss what a Turtle Wax Pro program could look like at your site.
Questions about making the switch?
Can Turtle Wax Pro work with my existing equipment?
Turtle Wax Pro offers chemistry for a wide range of wash equipment and formats. Your representative can review your equipment, water conditions, and application setup to recommend a suitable program and identify any adjustments.
Will I need to change my wash’s brand?
Co-branded signage can bring Turtle Wax Pro into your wash’s existing identity. Use the brand and FIRE & ICE products to give your premium packages a more recognizable story, from the menu to the tunnel.
What does a chemistry trial include?
Trial scope and terms are confirmed with your representative. We’ll discuss the products, setup, duration, and evaluation criteria for your site before you decide how to proceed.
Is Turtle Wax Pro only for large operators?
Turtle Wax Pro supports single-site washes and businesses operating across multiple locations. We can discuss a program suited to your wash format, volume, and goals.
How should I compare the cost?
Start with chemical cost per car, the wash finish, and the support your team receives. Then consider how your package presentation and customer experience fit your business goals. Your representative can help you evaluate a proposed program against your current setup.
Put Turtle Wax® Pro to work at your wash.
Give your team a premium package they can sell with confidence and chemistry customers can see in the finish. Tell us about your wash, and let’s discuss a trial built around your operation.